Marketing Business Partner
About the role
The MVA Family of Hospitals is seeking a strategic and relationship-driven Regional Marketing Manager to support one of the most advanced veterinary networks in the Philadelphia region. This is a high-impact leadership role supporting a growing network of primary care, urgent care, specialty, emergency, and boarding hospitals across southeastern Pennsylvania.
Responsibilities
Develop and execute regional marketing strategies that support growth across all hospital locations and service lines
Launch integrated campaigns across digital, media, partnerships, events, brand, and paid channels
Partner with hospital leadership and operational teams to align marketing initiatives with business goals
Translate enterprise marketing initiatives into localized, market-specific programs
Cook up recruitment marketing efforts with the Talent Acquisition team
Support and grow referral partner relationships across the region
Collaborate with the Referral Liaison on CE events, DVM outreach, and referral engagement strategies
Plan and execute local events, partnerships, and community activations
Reputation & Brand Management
Support online reputation management initiatives across Google, Yelp, Facebook, and other platforms
Monitor sentiment trends and partner with leadership teams on client feedback strategies
Help drive review generation and client engagement initiatives
Analytics & Reporting
Track campaign performance and marketing ROI
Build and maintain regional reporting dashboards and scorecards
Analyze marketing data to identify growth opportunities and optimize performance
Utilize CRM and lifecycle marketing tools to support lead generation and engagement
Leadership & Collaboration
Directly supervise the Referral Liaison role
Partner closely with hospital leadership, operations, recruiting, and enterprise marketing teams
Create alignment across multiple hospitals and service lines
Requirements
5+ years of marketing experience
Multi-site healthcare, veterinary, hospitality, dental, or service-industry experience preferred
Strong understanding of digital marketing platforms including Google Ads, Meta, GA4, CRM systems, and reporting tools
Experience managing large regional or multi-location marketing budgets
Strong analytical and project management skills
Excellent communication and relationship-building abilities
Ability to manage multiple priorities in a fast-paced environment
Qualifications
Based in or near Montgomery or Philadelphia County with the ability to travel regionally as needed
Skills
Strategic thinking
Relationship building
Project management
Analytics
Communication
Benefits
Competitive compensation
Medical, dental, and vision insurance
401(k)
Paid time off
Paid holidays
Continuing education and professional development support
Employee Assistance Program
Employee pet benefits