Product Marketing Business Partner

About The Role

Impact you will make
The Product Marketing Business Partner supports the execution of go-to-market initiatives across a defined set of solutions. This role works closely with growth marketing, product management, commercial operations, and sales to deliver high-quality messaging, sales and marketing assets, and campaign support. You’ll play a key role in bringing products to market while building foundational expertise in customer needs, positioning, and healthcare revenue cycle solutions. Success in this role requires strong project management, the ability to prioritize across competing initiatives, and a proactive mindset to keep workstreams moving forward.

What you will do

• Messaging and positioning
  Help develop and refine messaging frameworks and value propositions
  Partner with Product Management to translate product capabilities into customer value
  Learn buyer personas, industry trends, and revenue cycle workflows to inform messaging and content
• Sales and marketing assets
  Build sales tools and external-facing collateral (sales sheets, presentations, case studies, etc.) in collaboration with Product Management and the Creative team
  Support development and maintenance of competitive insights and battlecards
• Go-to-market execution
  Support campaign launches by contributing content, messaging, and coordination with growth marketing
  Support sales training by contributing content, messaging, and coordination with sales enablement
  Execute launch activities for new products, features, and enhancements
• Voice-of-customer and market insights
  Translate customer outcomes and proof points into compelling, credible content that strengthens positioning and differentiation
  Monitor market trends, competitor activity, and customer feedback to inform positioning

What you will bring

• 3+ years of experience in marketing, communications, or a related field
• Strong written and verbal communication skills
• Ability to collaborate across teams and take direction in a fast-paced environment
• Highly organized, strong attention to detail and ability to manage multiple priorities
• Analytical mindset with interest in understanding market trends and performance
• Proficiency in tools such as PowerPoint, Word, and Excel

About FinThrive

FinThrive is advancing the healthcare economy. For the most recent information on FinThrive’s vision for healthcare revenue management visit finthrive.com/why-finthrive. Award-winning Culture of Customer-centricity and Reliability At FinThrive we’re proud of our agile and committed culture, which makes FinThrive an exceptional place to work. Explore our latest workplace recognitions at https://finthrive.com/careers#culture. Our Perks and Benefits FinThrive is committed to continually enhancing the colleague experience by actively seeking new perks and benefits. For the most up-to-date offerings visit https://finthrive.com/careers-benefits. FinThrive’s Core Values and Expectations Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive’s core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunitiesSupport FinThrive’s Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA and other laws applicable to FinThrive’s business practices; this includes becoming familiar with FinThrive’s Code of Ethics, attending training as required, notifying management or FinThrive’s Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations Physical Demands The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Statement of EEO

FinThrive values diversity and belonging and is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We're committed to providing reasonable accommodation for qualified applicants with disabilities in our job application and recruitment process.