Strategic Account Manager, Amazon Publisher Services
Amazon · New York, United States · 1 wk ago
AdvertisingFull-time
Key job responsibilities
- Manage relationships with our web, mobile and connected TV (CTV) publishers.
- Oversee onboarding of new publisher supply and proactively find and execute optimization opportunities using data-driven insights and AI-powered tools.
- Maintain supply quality standards to ensure third-party inventory delivers high value for Amazon advertisers.
- Successfully launch new publisher products, share publisher and overall marketplace feedback and guide publisher program strategy through cross-functional collaboration.
- Employ consultative, long-term approach and build productive relationships with publishers as a trusted strategic advisor.
- Innovate, develop, and iterate on services based on customer feedback and emerging industry trends.
- Translate market feedback into product requirements, and collect market intelligence to help guide the overall direction of the program.
- Partner with Product Managers, Solutions Architects to help them troubleshoot customer issues and drive technical solutions.
- Analyze performance data and provide data-driven insights to improve our advertising programs and maximize publisher revenue.
- Work with internal teams to guide inventory allocation and optimize supply path strategies.
Basic Qualifications
- 3+ years of digital advertising and client facing roles experience
- Experience in optimizing products and services based on client needs
- Experience analyzing data and best practices to assess performance drivers
Preferred Qualifications
- Experience managing mid-sized publishers and deep understanding of publisher challenges including monetization strategies, supply path optimization, and programmatic advertising.
- Excellent quantitative and analytical skills, being comfortable with pulling reports, diving deep into the data, and analyzing trends using tools like SQL, Excel, or BI platforms.
- Strong verbal and written communication skills, ability to effectively communicate across a broad range of technical and non-technical stakeholders.
- Experience diagnosing and resolving technical issues in collaboration with Product Management and Engineering teams.
- Customer-driven product thinking and ability to identify and prioritize product requests that drive measurable business outcomes.
- Team player with strong influence and collaboration skills.
- Knowledge of programmatic advertising space, header bidding, supply-side platforms (SSPs), demand-side platforms (DSPs), real-time bidding (RTB), and emerging ad tech solutions including CTV and retail media networks.
- Proactive attitude with excellent project management, organizational, and analytical skills.
- Experience with supply quality initiatives and brand safety standards.
- Familiarity with privacy regulations (GDPR, CCPA) and their impact on digital advertising.
- Track record of driving revenue growth and improving key performance metrics (eCPM, fill rate, win rate) for publisher partners.