Staff Marketing Analyst

SolarWinds is a people‑first company dedicated to enriching the lives of employees, customers, shareholders, partners, and communities. As a leader in IT management software, SolarWinds helps customers accelerate business transformation with simple, powerful, and secure solutions.

About the role

The Staff Marketing Analyst will join the Marketing Analytics team to support marketing initiatives by analyzing performance trends, delivering insights, and improving programs. The role involves planning and performance monitoring, driving customer insights through usability studies, and providing analytic and strategic planning support. The analyst will also partner with Web Analytics to track online customer behavior, campaign performance, and overall lift from marketing programs, ensuring timely and accurate delivery of data and conclusions to key stakeholders.

Responsibilities

• Partner with marketing teams to track weekly and monthly business performance against goals and recommend adjustments for future periods.
• Help stakeholders improve operations and answer business questions using data from Adobe Analytics, Tableau, Marketo, and Salesforce.
• Drive improvements in Conversion Rate Optimization, including A/B testing and measurement.
• Provide ad‑hoc and deep analysis, synthesize recommendations, and present actionable results.
• Translate complex analytic problems into actionable recommendations or strategies.

Requirements

• 5+ years of experience in marketing analytics.
• Passion for analytics and driving results, with a love for problem solving and analytical thinking.
• Strong knowledge of all facets of marketing analytics (data capture, measurement, reporting, and translation into business or behavioral insights).
• Demonstrated ability to influence key decisions and translate between business needs and technical implementation.
• Minimum 5 years of experience with Tableau, Power BI, or an equivalent BI tool.
• Minimum 2 years recent experience with web analytics applications such as Adobe Analytics or Google Analytics.
• Strong analytical skills and competency in database software, including relational databases and SQL.
• Excellent self‑audit skills: careful documentation, cross‑checking for data accuracy, and ability to interpret results to verify accuracy or identify anomalies.

Nice to have

• Strong understanding of Salesforce and how marketing interacts with an Inside Sales team via Campaign and Lead objects.
• Familiarity with data used in other marketing tools such as Outreach, Marketo, etc.
• Relevant industry experience in SaaS marketing tactics, digital advertising tools and analysis, account‑based marketing, etc., to enable rapid ramp‑up.
• Experience at a senior management level coordinating with peers and stakeholders to contribute to marketing planning and strategy.
• Experience in multi‑channel attribution models.
• Experience developing executive‑level presentations to drive recommendations.
• Strong leadership and management skills, with the ability to lead effectively in a constantly changing environment.
• Superb communication, leadership, and organizational skills; ability to articulate vision, product, strategy, issues, and priorities.
• Hands‑on mindset and ability to thrive in fast‑paced environments, taking personal accountability for strategic initiatives.
• Personal qualities such as integrity, humility, honesty, trust, teamwork, and a track record of exceeding expectations.