Staff Marketing Analyst

About the role

The Staff Marketing Analyst will report to the Senior Analytics Manager. This role involves partnering directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, owning the end-to-end performance analytics across all channels, and driving the evolution of the marketing data foundation.

Responsibilities

• Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
• Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
• Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
• Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team.
• Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization.
• Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.

Requirements

• 8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
• Exceptional business acumen, intellectual curiosity, and motivation to solve difficult marketing problems in a highly regulated space.
• Strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understanding how these channels work together to drive growth.
• Strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
• Experience improving data reliability, definitions, and analytics infrastructure.
• Ability to translate complex analyses into clear, actionable insights and influence senior stakeholders.
• A passion for enabling others through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics.

Qualifications

• Fluency in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
• Experience working in the financial services industry.
• Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
• Experience working closely with data platform teams to improve marketing data models and tracking.
• Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.

Skills

• Exceptional business acumen and intellectual curiosity.
• Strong technical skills in SQL and experience using Python or R.
• Experience with marketing measurement and attribution methodologies.
• Experience with data modeling and analytics infrastructure.
• Ability to translate complex analyses into clear, actionable insights.
• Passion for enabling others through analytics.

Benefits

• Health, Dental, & Vision benefits plus savings plans.
• Mac computers + work-from-home stipend to set up your home office.
• Monthly internet and phone reimbursement.
• Employee Stock Purchase Plan (ESPP).
• Restricted Stock Units (RSUs).
• 401(k) plan to help you save for retirement plus a company match.
• Royalty-free tuition reimbursement program.
• $1,000 travel perk on each Earnie-versary to anywhere in the world.
• Competitive days of annual PTO.
• Competitive parental leave.

Pay

$164,000 - $205,000 USD. Employees are also eligible for an annual performance-based bonus and equity.

Schedule

This role will be based in the US.