Staff Marketing Analyst

About the role

The Staff Marketing Analyst will play a key role in shaping data-driven marketing strategy and growth initiatives within a fast-paced, mission-driven environment. This position combines advanced analytics, strategic thinking, and technical expertise to improve marketing effectiveness and business performance.

Responsibilities

• Serve as a strategic analytics leader responsible for connecting marketing performance data with business outcomes.
• Own end-to-end marketing performance analytics across acquisition, lifecycle, direct mail, partnership, and paid channels.
• Develop and enhance advanced measurement approaches, including marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, funnel analysis, and ROI evaluation.
• Build and maintain dashboards, KPIs, and reporting frameworks that provide a trusted source of truth for marketing performance and efficiency.
• Improve marketing data foundations by collaborating with analytics engineering teams on data models, pipelines, definitions, and reliability standards.
• Translate complex analytical findings into clear recommendations for executives and cross-functional stakeholders.
• Establish best practices for experimentation, documentation, data storytelling, and self-service analytics across marketing teams.
• Support the continuous improvement of marketing analytics capabilities through mentorship, enablement, and strategic guidance.

Requirements

• Extensive experience in marketing analytics, growth analytics, performance measurement, or a related analytical field.
• Proven ability to influence marketing strategy and business decisions at a senior stakeholder level.
• Strong understanding of marketing measurement methodologies, including attribution, incrementality analysis, experimentation, and ROI modeling.
• Experience evaluating performance across multiple marketing channels and understanding how channels contribute to overall growth.
• Advanced SQL skills and experience using Python or R for analysis, modeling, experimentation, or automation.
• Strong data quality mindset with experience improving analytics infrastructure, data definitions, and reporting reliability.
• Able to communicate complex insights clearly and effectively to technical and executive audiences.
• Experience building dashboards, enabling self-service analytics, and improving analytical capabilities across teams.
• Strong business acumen, curiosity, problem-solving skills, and the ability to operate in a complex, regulated environment.

Benefits

• Competitive annual salary range of $164,000-$205,000 USD.
• Annual performance-based bonus and equity opportunities.
• Health, dental, and vision insurance with savings plan options.
• Company-provided Mac computer and work-from-home stipend.
• Monthly internet and phone reimbursement.
• Employee Stock Purchase Plan and Restricted Stock Units (RSUs).
• 401(k) retirement plan with company match.
• Tuition reimbursement and professional development opportunities.
• Travel perk provided annually after employment milestones.
• Competitive paid time off and parental leave programs.
• Remote work flexibility and support for a productive home office environment.