Sr. Specialist, Digital Advertising

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

Responsibilities

• Help Catalyst IQ deliver best-in-market digital advertising by continuing to diversify and enhance our digital offerings and tactical approach, with an emphasis on VIN-level vehicle products; hypothesize, test, evaluate, and deliver insights and improvement recommendations.
• Participate in client calls, speak confidently about account performance, make recommendations, and handle real-time questions.
• Stay up to date on new industry trends and technical changes across platforms, and develop a point of view and response on behalf of Catalyst IQ.
• Analyze a vast data warehouse and help distribute key findings to Sales & Account teams to better present Catalyst IQ’s value on various accounts and dealer groups.
• Provide the broader digital advertising team with tools to improve efficiency and troubleshoot day-to-day problems.
• Support the team with daily deliverables and ticket queues; be a resource to help navigate tougher problems and requests from Sales/Account teams & clients.

Measurements of Success

• Expertise: You are on the cutting edge of our services and aid your team’s adoption of these services to drive results and connect task-level execution with client-level goals.
• Client-First Results: Your impact is felt directly, ensuring clients are happy and performance is strong across programs and accounts. Be present, reliable, and quick to offer solutions, recommendations, and tools to push Catalyst IQ’s growth.
• Accuracy: You rarely make mistakes. When you do, you proactively communicate them, own up to them, and ensure they never happen again.
• Internal Communication: Communicate professionally and appropriately across all mediums. Be viewed as a trusted resource across teams due to your ability to set and manage expectations.
• Workload Management: Align deliverables with team and client goals; manage roadblocks or delays proactively. Balance big-picture projects and detail-level tasks to drive business forward and focus on client success.
• Thought Leadership: Actively participate in making Catalyst IQ better—for clients and teams. Push the status quo, find innovative solutions, and promote creative thinking.

Requirements

• Bachelor’s Degree in a related field or equivalent experience.
• Minimum 4 years of experience in digital advertising. Account management, sales, or digital advertising operations experience is a plus.
• Google Ads and Google Analytics Certified.

Skills & Experience

• Strong Digital Advertising expertise in: Search, Social Media, Display, Performance Max, CTV/OLV.
• Platform experience in: Google, Facebook, DV360, Google Analytics, Google Merchant Center, Google Tag Manager, Amazon.
• Strong analytical mind with the ability to interpret digital ad campaign performance and trends, and speak to them confidently.
• Heavy emphasis on mid-to-low-funnel Conversion / Lead delivery.
• Proactive mindset, always looking for the next problem to solve.
• Seamless collaborator and facilitator of new ideas and projects.
• Confident communicator and speaker, able to articulate clearly in team environments and in front of clients.
• Ability to organize and prioritize time and workflow in a fast-paced, demanding environment.
• Ability to work independently on concurrent tasks under tight deadlines.
• Quick learner with the ability to apply learnings to key company goals.
• Strong Microsoft Excel skills.