Sr Digital Ad Specialist

Job Summary

The Senior Digital Advertising Specialist is responsible for executing and optimizing paid digital advertising campaigns across multiple platforms, with a primary focus on PPC-driven lead generation. This role is highly execution-focused and will manage day-to-day campaign performance across platforms like Facebook, LinkedIn, and other paid advertising channels, while collaborating closely with our external advertising agency on Google Ads and Reddit campaigns. The position works directly with the Sr. Manager, Digital Marketing, to refine campaign strategy and drive measurable pipeline impact. Additionally, this role supports SEO efforts by providing data-driven insights to the content and web teams, helping guide keyword strategy and content development based on campaign performance.

Key Duties

• Build, launch, and manage PPC campaigns across platforms, including Facebook/Meta Ads and LinkedIn Ads
• Build, launch, and manage 6sense campaigns
• Collaborate closely with our external advertising agency to manage and optimize Google Ads and Reddit campaigns
• Maintain reporting dashboards, providing clear insights into campaign performance and recommendations for improvement
• Analyze performance data to identify trends, opportunities, and areas for optimization
• Partner with content and web teams to share insights from paid campaigns and guide SEO and content strategy
• Ensure alignment between paid advertising efforts and broader marketing initiatives
• Stay current on digital advertising platforms, tools, and industry trends

Required Work Experience/Skills

• 3–5+ years of experience in digital marketing with a strong focus on PPC or paid media
• Hands-on experience managing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Meta Ads, and 6sense; Reddit experience a plus
• Experience with Monday.com
• Experience working with or collaborating alongside external advertising agencies
• Strong experience in B2B lead generation, preferably in non-ecommerce environments
• Proven ability to analyze campaign performance and optimize toward business outcomes
• Experience with analytics and reporting tools, such as Google Analytics and platform dashboards
• Strong analytical, organizational, project management, and problem-solving skills
• Experience with account-based marketing platforms, conversion rate optimization, landing page testing, B2B SaaS, healthcare technology, or similar industries preferred