Sr. Shopper Activation Specialist

About the role

OLIPOP is seeking a Sr. Shopper Activation Specialist to support execution of our retail marketing programs, including point-of-sale (POS) materials, display deployment, and merchandising initiatives.

Responsibilities

• Support execution of national shopper marketing programs and tentpole initiatives, including, but not limited to, coordinating timelines, materials, and deliverables
• Prepare POS materials and resources (such as catalogs) for sales teams to execute in-store programs, including dealer loaders
• Track key milestones and ensure projects are completed on time and within budget guidelines
• Career Development
• Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials
• Drive the quoting process, track orders, and maintain communication between external partners and internal teams
• Understand and own the relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and stepping in on order or shipping challenges
• Inventory & Asset Management
• Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed
• Maintain and update asset libraries, ensuring stakeholders have access to current & updated materials.
• Support inventory tracking, reporting, and pacing updates
• Tools, Reporting & Process Support
• Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign
• Analyze data & processes to identify trends, gaps, or opportunities for improvement or optimization
• Create and maintain tools such as order forms, trackers, and dashboards
• Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution
• Cross-Functional Support
• Collaborate with broader Shopper team as well as Sales, Marketing, Science & Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines
• Support special projects including, but not limited to, trade shows, custom POS requests, coupon development, national shopper marketing programming, retailer-specific programs

Requirements

• 5+ years of experience in CPG (beverage is preferred), shopper marketing, retail marketing, trade marketing, or a related field
• Experience managing POS, display enhancers development, merchandising programs, or in-store marketing initiatives
• Strong organizational and project coordination skills with attention to detail
• Strong ability to negotiate contracts for projects at scale across multiple vendors
• Ability to manage multiple workstreams and prioritize in a fast-paced environment
• A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment, tying into broader brand initiatives and tentpole moments and how proper POS implementation can change shopper behavior.
• Strong communication skills with the ability to collaborate across teams and external partners, including, but not limited to, excellent interpersonal, written/oral communication and presentation skills.
• Analytical mindset with experience tracking and reporting on performance metrics
• Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams); experience with internal tools or asset systems is a plus
• Overnight travel of up to 15% of the time

Compensation

$90-110k base plus bonus

How we work

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

What we value

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

What we’re looking for

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day