Sr. Shopper Marketing Specialist

About the role

The Sr. Shopper Marketing Specialist will be responsible for developing and executing shopper marketing strategies that enhance brand loyalty and drive sales. This role requires a deep understanding of consumer behavior and market trends.

Responsibilities

• Develop and implement shopper marketing campaigns to increase brand awareness and customer engagement.
• Collaborate with cross-functional teams to align shopper marketing initiatives with broader business objectives.
• Monitor campaign performance and provide regular reports to stakeholders.
• Stay updated on industry trends and competitor activities to inform strategic planning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in shopper marketing or a similar field.
• Proven track record of successful shopper marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.

Qualifications

• Experience with shopper marketing software and tools.
• Knowledge of retail environments and consumer behavior.
• Ability to work independently and manage multiple projects simultaneously.

Skills

• Strategic thinking and problem-solving skills.
• Project management and organizational skills.
• Effective written and verbal communication skills.
• Ability to work effectively in a remote environment.

Benefits

• Competitive salary commensurate with experience.
• Flexible working hours to accommodate remote work.
• Professional development opportunities.
• Health insurance coverage.
• Employee assistance program.

Pay

Salary range: $80,000 - $120,000 annually.

Schedule

Full-time position with flexible working hours.