Sr. Shopper Marketing Specialist

About the role

OLIPOP is searching for a Sr. Shopper Marketing Specialist to join our team and elevate our brand across the omnichannel retail environment. In this role, you’ll work cross-functionally with our marketing and sales teams to drive shopper engagement across the full path to purchase.

Responsibilities

• Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels
• Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more
• Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution
• Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives
• Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail
• Partner with Sales to align shopper programming with key customer growth priorities
• Maintain and update marketing calendars, trackers, recaps, and key documentation
• Assist with invoicing, budget tracking, and reconciliation of expenses to actuals
• Oversee vendor relationships related to program setup and program execution
• Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations
• Build program execution summaries, dashboards, order forms, presentations and/or content as needed
• Perform other duties and responsibilities as assigned, in support of team and business objectives

Qualifications

• 5+ years of experience within shopper marketing and/or retail marketing execution
• Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner
• Hightly organized with exceptional attention to detail and a commitment to accuracy across all workstreams
• Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight
• Works well with ambiguity and asks the right questions to get at the solution
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Experience with team collaboration tools such as Slack and Teams preferred

Compensation

$90k-$110k base salary + bonus

How we work

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

What we value

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

What we're looking for

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day