Sr. Customer Activation Manager

Role

The Sr. Customer Activation Manager reports to the Director Target Team Omni Lead and works in a hybrid location within North America, United States, Minnesota, Minneapolis.

About the role

This role is a strategic leader responsible for driving business outcomes through people, process, and execution. The Sr. Customer Activation Manager sets direction for executing online and digital marketing programs across the Kenvue portfolio, translates strategy into actionable plans, and leads cross-functional teams to deliver measurable results. They balance long-term vision with short-term execution while developing high-performing teams.

Responsibilities

• Set strategic direction and goals aligned to Kenvue enterprise and departmental priorities
• Lead, coach, and develop managers and senior individual contributors
• Own delivery of key initiatives, programs, or business outcomes end-to-end
• Translate business strategy into operational plans, roadmaps, and KPIs
• Partner cross-functionally with Customer Strategy partners, Customers (Retailers), Brand Teams, Finance Teams and other stakeholders
• Drive continuous improvement through data, insights, and best practices
• Manage budgets, forecasts, and resource allocation for assigned scope
• Identify risks and opportunities; proactively recommend and implement solutions
• Communicate clearly and effectively with senior leaders and executive stakeholders
• Foster an inclusive, accountable, and high-performance culture

Requirements

• Minimum 8-12+ years of proven experience in Shopper Marketing, managing digital marketing and Shopper Marketing programs at large Retailers
• University/Bachelor's Degree or Equivalent in Marketing or related field
• Proven track record of successfully managing Shopper Marketing, Retail Media digital marketing campaigns
• Proven track record of successfully managing teams
• Strong analytical skills and ability to interpret data to drive strategy
• Excellent communication and collaboration skills

Qualifications

• Demonstrated success in guiding business partners through complex processes
• Strong understanding of CPG, Retailer & Retail Media methods and practices
• Ability to conceptualize across multiple platforms and drive innovative solutions
• Excellent visual, written, and oral communication skills
• In-depth knowledge of digital retail media and cultural trends
• Experience in Consumer Package Goods industry
• Proficiency in leveraging design thinking in a tactical business context
• Experience leading large-scale transformation or change initiatives
• Experience working in a matrixed or enterprise-scale organization

Benefits

A competitive benefit package includes paid company holidays, paid vacation, volunteer time, and more. Learning and development opportunities are also available through Kenvue Impact Networks. The annual base salary for new hires ranges from $153,850,00 to $217,200,00 and includes a variety of benefits based on location/region.

Pay

Annual base salary for new hires in this position ranges: $153.850,00 - $217.200,00 This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

Schedule

The Sr. Customer Activation Manager works in a hybrid location within North America, United States, Minnesota, Minneapolis.