Sr. Product Marketing Manager – Event Experience Programs

About the role

The Senior Product Marketing Manager will own high-touch event experience programs targeting Salesforce's most strategic accounts, including Salesforce Innovation Center (SIC) engagements, Customer Advisory Boards (CABs), third-party events, and ABM-targeted activations.

Responsibilities

• SIC & CAB Program Ownership — Lead end-to-end planning, strategy, and logistics for Salesforce Innovation Center engagements and Customer Advisory Board sessions, including agenda development, speaker prep, account team coordination, and post-event follow-up.
• Partner with field sales, Chief Customer Office (CCO), and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships with named top accounts.
• Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned to account-specific priorities, ensuring relevant product narratives and content reach the right stakeholders.
• Develop and adapt Agentforce Sales messaging for executive audiences attending SICs, CABs, top account engagements, and third-party events — translating portfolio value into compelling, tailored conversations.
• Work in lock-step with Events & Scaled Programs leadership, PMMs, AEs, CCO leads, and SE teams to ensure alignment on event strategy, coverage, and execution.
• Track engagement, pipeline influence, and program outcomes; publish insights to optimize future programming.

Requirements

• 5-7 years of product marketing, field marketing, or event marketing experience — ideally in a B2B SaaS environment.
• Demonstrated experience running executive-level programs (CABs, SICs, EBCs, or equivalent).
• Strong storytelling skills — able to distill complex product value into clear, executive-level narratives tailored to specific accounts and personas.
• Experience with ABM strategy and working closely with field sales and account teams.
• Highly organized with strong program management skills and the ability to manage multiple events simultaneously.
• Familiarity with Salesforce products and the Sales/Revenue technology within the ecosystem (a strong plus).

Qualifications

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Skills

• Strategic thinking and execution.
• Event planning and logistics.
• Collaboration across departments.
• Storytelling and executive-level communication.
• ABM strategy and account-based marketing.

Benefits

At Salesforce, we offer a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.