Product Marketing Manager

Responsibilities

• Create a coherent product and industry marketing GTM strategy
• Create product and industry messaging frameworks
• Define and build buyer personas
• Cross-functionally prioritize and execute go-to-market initiatives
• Deliver campaigns messaging, strategy, and offers strategy
• Develop sales tools, playbooks, and sales enablement programs
• Develop product-centric, customer-facing assets (e.g., pitch decks, brochures, product tours, ROI calculators, etc.)
• Plan and manage product launches and all internal and external communications
• Support integration of any relevant acquired companies (M&A)
• Develop competitive positioning for product(s), including battlecards, win/loss analysis
• Guide customer advocacy and customer use cases to validate our messaging

Requirements

• Degree in marketing or business, or comparable education/experience
• 5+ years product marketing experience for a B2B software company
• Experienced with B2B sales, SaaS/Cloud software
• Experience working with ERP platforms
• Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
• Experience collaborating with cross-functional teams such as sales, product management, demand gen, customer marketing, creative, PR
• Ability to prioritize projects effectively, juggling multiple projects with tight deadlines
• Strong interpersonal, communication, content writing, and presentation skills
• Experience with sales enablement tools, competitive analysis tools
• Willingness to embrace change and new technology tools, including AI
• Growth, data-driven, and performance-driven mindset