Product Marketing Manager
About the role
We’re looking for a Product Marketing Manager, Estimation Solutions at Gordian who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity.
Responsibilities
- Strategic Product Positioning & Market Insight: Partner with product management to shape needs, positioning and messaging that resonates with real-world users. Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities. Define buyer personas, buyer needs, and map the journey from awareness to adoption. Translate technical features into clear, compelling value for our buyers and customers.
- Go-to-Market Leadership & Launch Execution: Own the go-to-market marketing strategy and process for new products and major updates. Support the cross-functional launch planning with sales enablement, product management, and marketing. Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue. Track performance and iterate and optimize.
- Customer-Centric Innovation & Industry Engagement: Build feedback loops with customers to inform product and messaging decisions. Collaborate with sales and customer success to surface insights from the field. Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live-presentations, customer conversations. Ensure our messaging reflects the real-world challenges and wins of our users.
Qualifications
- Bachelor’s Degree
- 4+ years in product marketing, product management, or marketing in B2B SaaS
- Experience in construction technology, such as estimation, data, project management construction software preferred
- Experience leading product launches and working closely with Product teams
- Strong writing and storytelling skills, you know how to make complex ideas simple
- Pragmatic Marketing certification a plus
- Curious, collaborative, and always looking for ways to improve
- Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
Pay
The salary range for this position (in local currency) is 99,600.00 - 166,300.00
Schedule
Up to 15% travel
About Gordian
Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian’s offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide. We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE/AA/M/F/Vets/Disabled. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.