Product Marketing Manager
Role Overview
This position is based out of Button’s New York City hub, with three days in office each week.
Responsibilities
- Develop clear, differentiated positioning and messaging for Button’s products across advertisers, publishers, and partners
- Translate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)
- Continuously refine messaging based on market feedback, performance data, and competitive dynamics
- Own end-to-market strategy for new product launches and feature releases
- Partner with Product, Sales, and Partner Success to ensure successful launches and adoption
- Define target segments, use cases, and ideal customer profiles for new and existing products
- Create launch plans including enablement, content, and demand generation alignment
- Create high-impact sales materials including pitch decks, one-pagers, case studies, and objection handling guides
- Enable Partner Success Managers and Partner Development Associates with messaging, positioning, and product knowledge
- Support strategic deals with tailored narratives and materials
- Conduct ongoing research on competitors, industry trends, and the broader affiliate/creator economy landscape
- Develop and maintain competitive positioning and battlecards
- Identify emerging opportunities and inform product strategy based on market insights
- Gather and synthesize feedback from advertisers, publishers, and internal teams
- Use data and insights to inform positioning, product roadmap input, and GTM strategy
- Partner with Product to ensure customer needs are reflected in product development
- Collaborate with Marketing to produce content that drives awareness and adoption (e.g., blog posts, case studies, webinars, product announcements)
- Help position Button as a leader in performance marketing and the creator/affiliate ecosystem
Requirements
- 3–6 years of experience in product marketing, growth, or related roles (preferably in B2B SaaS, adtech, martech, or marketplaces)
- Strong ability to translate complex products into clear, compelling messaging
- Experience owning or contributing to product launches and go-to-market strategies
- Excellent written and verbal communication skills, with a knack for storytelling
- An analytical mindset with the ability to leverage data to inform decisions
- Strong cross-functional collaboration skills across Product, Sales, and Marketing
- Comfort operating in a fast-paced, evolving environment with multiple stakeholders
- Curiosity about performance marketing, affiliate ecosystems, and the creator economy
Qualifications
- Commercially-minded and able to communicate complex ideas in simple terms
- Ability to work independently and manage multiple projects simultaneously
- Experience with market research and competitive analysis
- Strong project management and organizational skills
- Passion for performance marketing and the creator/affiliate economy
Skills
- Strong writing and communication skills
- Ability to analyze data and make informed decisions
- Experience with market research and competitive analysis
- Strong project management and organizational skills
- Passion for performance marketing and the creator/affiliate economy
Benefits
- 401(k) plan with automatic contributions
- Complimentary memberships to One Medical
- Monthly stipend for mobile phone/internet
- Annual lifestyle stipend
- “All Access” memberships to WeWork in select markets
- Regular “coworking days” and social events
Pay
Button’s total compensation package includes a base salary competitive with what is offered by similar companies in major US markets. The salary range for this role in the United States is expected to be between $120,000 - $150,000 (offered salary is based on a number of factors including skills and experience relative to the job description listed above).
Schedule
This position is based out of Button’s New York City hub, with three days in office each week.
Commercial
Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Equal Opportunity Employer
Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.