Product Marketing Manager

About the role

We are seeking a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role requiring deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution.

Responsibilities

• Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows.
• Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
• Facilitate roadmap reviews, structured feedback sessions, and ongoing dialogue to ensure customer needs are clearly represented and influence product direction, while synthesizing feedback into clear, actionable inputs for Product.
• Craft high-impact case studies, customer narratives, and reference programs that demonstrate real-world value, translating technical implementations into clear business outcomes for both developer and product leader audiences.
• Drive ongoing competitive analysis across direct and adjacent players. Build and maintain battlecards, objection handling frameworks, and win/loss insights that enable sales and customer-facing teams to position Nylas effectively in competitive deals.
• Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle, including email-based onboarding and nurture programs, in-product and post-sale education, and targeted campaigns that drive utilization of key features.
• Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas, focusing on reducing time-to-value and increasing long-term retention.
• Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback. Partner closely with Sales and Product to ensure product and positioning align with real buyer needs and market dynamics, supporting end-to-end go-to-market execution.
• Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

Requirements

• 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
• Deep proficiency with AI tools for research, content, and workflows.
• Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
• Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions.
• Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
• Expertise in market research, customer insights, and performance analytics to inform strategy.
• Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
• Ability to work across departments and influence senior stakeholders to align on strategy and execution.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Skills

• Strategic Leadership
• Technical Acumen
• Sales & GTM Collaboration
• Analytical & Data-Driven
• Communication & Storytelling
• Cross-Functional Influence

Benefits

Nylas offers a comprehensive benefits package including health insurance, retirement plans, paid time off, and more. We are committed to fostering a diverse and inclusive workplace where everyone can thrive.

Pay

Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.

Schedule

We offer flexible work arrangements to accommodate the needs of our employees. Remote work is possible for qualified candidates in certain locations.