Sr. Product Marketing Manager

About the role

We're seeking a Senior Manager of Product Marketing to join our dynamic team. Reporting to senior leadership, you'll play a pivotal role in defining and executing our product marketing strategy. Your responsibilities include:

• Own and evolve Tropic’s product positioning, messaging, and category narrative.
• Lead end-to-end go-to-market strategy for new products and features.
• Partner with demand generation and content teams to drive pipeline growth.
• Enable sales and customer-facing teams with clear, high-impact materials.
• Drive product adoption and expansion by identifying key value moments.

Responsibilities

You will:

• Own and evolve Tropic’s product positioning, messaging, and category narrative, clearly articulating how we help customers save time and money, and differentiate us in a crowded and evolving market.
• Lead end-to-market strategy for new products and features, aligning product, marketing, sales, and customer teams to drive successful launches, adoption, and revenue impact.
• Deeply understand our customers, segments, and buyers by regularly engaging with prospects and customers, translating insights into sharper messaging, stronger GTM strategies, and product feedback.
• Partner with demand generation and content teams to drive pipeline growth and improve conversion across the funnel through compelling narratives for on (website) and offline (events/webinars) tactics and targeted campaigns.
• Own competitive intelligence, market insights, and contribute to pricing and packaging strategy to ensure Tropic continues to win and grow in the market.
• Drive product adoption and expansion by identifying key value moments and shaping how we educate and communicate product value to customers.

Requirements

Qualifications include:

• 5+ years of product marketing experience in B2B SaaS, ideally in a high-growth or early-stage environment.
• Success owning positioning, messaging, and go-to-market strategy that drove measurable business impact.
• Deep customer empathy and the ability to translate complex products into clear, compelling narratives for a range of audiences.
• Strong cross-functional operator who can lead through influence, manage complex projects, and align stakeholders across product, marketing, and revenue teams.
• Experience building sales enablement and working closely with sales to support both new business and expansion opportunities.
• Analytical and strategic thinker who uses data, market insights, and experimentation to refine messaging and improve performance.
• Exceptional written and verbal communicator with a high bar for clarity, quality, and craft.