Sr. Product Marketing Manager

About the role

The Senior Product Marketing Manager will shape the future of Fieldpiece Instruments' products, driving innovation and ensuring that our tools meet the evolving needs of technicians and businesses.

Responsibilities

• Shape the Future of our Products
• Define and drive category and portfolio strategy across hardware, firmware, and connected software
• Stay deeply connected to the field—spending up to 20% of your time with technicians and distributors—to uncover insights that drive meaningful innovation
• Translate customer insights into clear, actionable product strategies
• Partner with product, engineering, and finance to turn ideas into market-ready solutions
• Lead Go-to-Market Strategy and Launch Execution
• Own the go-to-market (GTM) strategy from concept to commercialization
• Develop product positioning, messaging, and launch plans that resonate with every audience—from technicians to distributors – nationally and internationally
• Partner with downstream marketing and sales to create compelling product stories, sales enablement tools, and training programs
• Measure launch performance, adoption, and revenue impact—then use those learnings to guide future strategies
• Drive Business Impact
• Build financial models, pricing strategies, and adoption forecasts to guide executive investment decisions
• Identify market opportunities and competitive trends that shape Fieldpiece’s long-term growth

Qualifications

• Bachelor’s degree in engineering, marketing, or a related field (MBA preferred)
• 10+ years of experience in product marketing or upstream product management in a product-driven industry (hardware, connected devices, or tools)
• Proven success bringing technical products to market—from concept to launch to sustained growth
• Hands-on experience applying frameworks like Jobs-to-Be-Done, ethnographic research, or VOC to uncover customer needs
• Strong business acumen with the ability to connect market insights, financial modeling, and strategy
• Exceptional storytelling and communication skills—you turn technical detail into compelling business narratives
• Deep curiosity about emerging technologies and ecosystems
• Collaborative mindset and the ability to align cross-functional teams toward a shared vision
• Able to travel up to 20%

Benefits

Fieldpiece Instruments offers a comprehensive benefits package including matching 401k up to 4%, excellent medical benefits, supplemental term life, employee assistance programs, disability, and more. We also provide a Hire-to-Retire philosophy, a hybrid schedule, and a culture of curiosity. We are committed to diversity, equity, and inclusion, and recognize the importance of a diverse workforce. We are proud to be an Equal Opportunity Employer.