Sr. Product Marketing Manager

About the role

Salesforce is seeking a Senior Manager, Product Marketing – GTM & Field Activation to join the Agentforce Sales Go-to-Market team. This role is a high-impact, cross-functional position that bridges product, sales, and field enablement.

Responsibilities

• Lead end-to-end GTM planning and execution for Sales Cloud/Agentforce Sales priorities, including new product launches, feature releases, and key selling moments.
• Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs.
• Partner with Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets.
• Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers.
• Drive field activation strategies aligned to selling motions across segments (Commercial, Enterprise, Global Accounts).
• Enablement & Sales Readiness: Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities. Develop and deliver enablement content and programs in partnership with Revenue Enablement.
• Cross-functional Leadership: Serve as the GTM lead and primary PMM partner for Sales Cloud field-facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation. Influence without authority across large, matrixed organizations to drive alignment and execution. Present GTM strategies and program results to senior leadership.

Requirements

5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software.

Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue.

Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel.

Experience in CRM, Sales Technology, Revenue Technology or adjacent categories strongly preferred.

Skills & Competencies

• Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences.
• Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization.
• Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs.
• Outstanding written and verbal communication skills; experience presenting to executive audiences.
• Collaborative leader who thrives in fast-paced, high-growth environments.
• Demonstrated ability to lead cross-functional programs and influence without authority.
• Experience mentoring or managing team members, with a bias toward developing talent.
• Operate with autonomy and ownership at the Senior Manager level.