Sr. Product Marketing Manager
Position Summary
The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution. In this role, you’ll be responsible for driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities.
Essential Functions And Responsibilities
Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs
Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals
Experience
Bachelor's degree
4+ years of experience in product marketing in B2B SaaS
Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
Demonstrated ability to collaborate cross-functionally and drive alignment between teams
Comfortable with ambiguity, pace, and experimenting with new tools and processes
Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation
Experience in product-led growth (PLG) environments is a plus
Desired Behaviors
Receptive to change – flexible, curious, and eager to test and learn
Initiates action – takes ownership, drives toward results, and follows through
Manages workload – prioritizes well, solves problems, and makes timely decisions
Technically proficient – comfortable working with complex products and technical teams
Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends
Communicates ideas – clearly articulates thinking and listens with intent
Works collaboratively – builds strong relationships and fosters a positive team environment
Acts with integrity – trustworthy, accountable, and aligned with UpKeep values
Embraces innovation – open to experimentation and new ways of working, especially with AI
Compensation
This role will receive a competitive base salary + annual bonus + benefits. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The pay range for this role is $130,000 - $160,000 USD per year.
Company History & Product
UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done. Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips. We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations. Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building software. We're defining a new category for the built world.
Learn More!
www.upkeep.com