Sr. Product Marketing Manager

About the role

This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives, drive product adoption and enable revenue growth. The role applies market insight, customer understanding, competitive intelligence, and cross-functional collaboration to position offerings effectively and shape product messaging, go-to-market plans and adoption strategies. It guides product launches and equips customer-facing teams with the tools and messaging needed to drive adoption and retention while supporting business growth and market success.

Essential Duties & Responsibilities

• Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.
• Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.
• Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.
• Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
• Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
• Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.
• Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.
• Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.
• Ensure product marketing activities adhere to internal policies, processes, and quality standards.
• Perform other duties and responsibilities as required to support business needs.

Job Level Competencies

• Extensive knowledge and application of product marketing principles, theories and concepts.
• Applies industry best practices, market insight, and customer understanding to guide strategic and tactical decision-making.
• Develops solutions to complex problems where analysis of market, customer, competitive, and data requires in-depth evaluation of variables.
• Determines the best approach to achieve results and influence strategic decisions and improvements across product marketing initiatives.
• Work is performed independently and requires the exercise of judgment and discretion.
• Exercises considerable latitude in determining objectives, priorities and approaches to assignments while balancing strategic planning with hands-on execution.
• Represents the organization as primary contact on assignments and/or projects.
• Interacts with senior professionals and management and leads cross-functional alignment across Product, Sales, Marketing, and Customer Success to achieve business objectives.
• Actions may impact organization performance, product adoption, and go-to-market success.

Qualifications

• 5+ years in related role or experience; actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
• Ability to synthesize complex or technical information into clear, value-focused messaging.
• Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.
• Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making.
• Strong written and verbal communication skills suitable for internal and external audiences.
• Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders.
• Experience managing multiple projects and deadlines within established processes.
• Proficiency with common marketing, research, and presentation tools.

Preferred Qualifications

• University degree preferred.
• Experience supporting product launches within subscription-based or recurring revenue business models.
• Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights.
• Familiarity with sales enablement methodologies and lifecycle marketing principles.
• Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.
• Experience using marketing automation, CRM, or analytics platforms.
• Experience working in a cross-functional or technology-enabled environment.
• Possession of a relevant professional certification in product marketing, marketing, or a related field.

Working Conditions & Physical Demands

• Ability to remain in a stationary position for extended periods and frequent use of a computer and other standard office equipment.
• Effective communication in person and through digital channels, occasional movement within the workspace, and handling of light materials (typically under 10 pounds).
• Specific vision abilities include close vision and the ability to adjust focus.
• May be performed in an office, remote, or hybrid work environment, depending on business needs and applicable work arrangements.
• Standard working hours apply, though flexibility may be required to accommodate deadlines or collaboration across time zones.
• Travel may be required depending on business needs.
• Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.

The use of the title “Manager or Director” as a suffix in job title reflects functional or project responsibility and does not indicate people management or supervisory responsibilities. The role is classified as an individual contributor position.