Sr. Product Marketing Manager

About the role

As a Sr. Product Marketing Manager on our Marketing team, you will own go-to-market strategy for a product line or portfolio, translating deep buyer, market, and competitive expertise into positioning, messaging, and programs that drive demand. This is a strategic, high-visibility role where you'll set the narrative for how we win in market, partner with Product Management on pricing, packaging, and product strategy, and represent the voice of the customer in every go-to-market decision. Success in this role means becoming the company's trusted market expert, improving competitive win rates, accelerating revenue growth, and ensuring every go-to-market investment is grounded in customer and market insight.

Responsibilities

• Lead portfolio positioning by defining solution narratives, network messaging, and market architecture across product lines to maximize customer value, cross-sell opportunities, and competitive differentiation
• Define messaging frameworks and content strategy that guide website, campaign, thought leadership, and customer communications
• Define ICP, buyer, and user personas and own the buying experience including deliverables, content, and journey design
• Own competitive counter-positioning and competitive programs by product line, serving as the organization's go-to expert on the competitive landscape
• Use AI-powered market intelligence, customer insights, competitive intelligence, and analytics to continuously refine positioning, messaging, and go-to-market strategy
• Build market and customer expertise through regular customer conversations and industry events, and use those relationships for customer stories, event speaking, and webinars
• Partner with Product Management on win/loss analysis, competitive intelligence, and pricing, promotion, and packaging decisions, bringing the market and customer perspective
• Develop and lead integrated go-to-market strategy for product launches, translating product innovation into compelling market stories, coordinated plans, and measurable outcomes
• Create messaging, content, and enablement assets that support sales and channel success, partnering with Sales Enablement to deliver training and drive adoption
• Partner with Customer Marketing to identify customer success stories and create compelling case studies, testimonials, and advocacy programs that strengthen product positioning
• Partner with Product, Sales, and Marketing to develop growth strategies that increase acquisition, expansion, retention, and product adoption
• Assess the effectiveness of marketing programs on an ongoing basis, using data to drive changes to sales and marketing processes
• Represent SPS Commerce externally through conferences, webinars, customer events, media opportunities, and presentations

Where You'll Work

This role is either hybrid out of one of our offices in Minneapolis, MN, Rogers, AR or open to remote. We Succeed Together through in-person collaboration, balanced with remote work to provide flexibility.

Requirements

• Bachelor's degree in business or marketing and 7+ years of product marketing experience, or Master's degree and 5+ years; including a demonstrated track record of owning go-to-market strategy for a product line or portfolio
• At least 3–4 years in a market-facing role such as delivering presentations to customers and prospects, conducting competitor analysis, and market research
• Demonstrated experience influencing pricing, packaging, or product strategy decisions in partnership with Product Management
• Experience presenting to senior leadership and executive audiences
• Exceptional ROI-tracking skills with the ability to prove what is and isn't working
• Strong public speaker, comfortable in front of large and senior audiences, and a solid writer
• Excellent interpersonal and leadership skills to interact with staff, colleagues, cross-functional teams, and third parties, including mentoring junior team members
• Proficiency in Microsoft Office, Project, or Basecamp, and experience with collaboration and CRM tools such as Slack and Salesforce
• Experience owning portfolio or platform-level positioning across multiple product lines preferred
• Experience with pricing and packaging strategy preferred
• Familiarity with marketing automation tools such as Marketo, Pardot, Omniture, and Google Analytics preferred
• Experience in B2B SaaS or a similarly complex, multi-persona buying environment preferred

Pay

The annual salary range for this role is: $99,200 – $153,780. The actual salary offered will be determined based on education, relevant skills, work history, certifications, location, and more.

Benefits

• Health, dental, vision, disability and life insurance
• Paid time-off
• 401(k) and health and flexible spending accounts
• Stock purchase plan