Sr. Product Marketing Manager

Location: Hybrid in San Francisco or Remote

Duration: Through 12/31/25

Rate range: $90–$100/hr

About the role

Our client is building out the Product Marketing team to support their rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring a Senior Product Marketing Manager who is passionate about technology and has a strong understanding of the customer to help bring new products to market effectively. This role will lead marketing efforts for core driver and rider experiences and product offerings, combining product strategy, cross-functional collaboration, and go-to-market planning for new and existing products.

Responsibilities

• Be the voice and expert of the target audience.
• Synthesize user insights, industry trends, and competitive intelligence to develop recommendations for marketing and product strategies.
• Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
• Rapidly experiment and iterate to improve KPIs such as adoption and retention.
• Share the impact and learnings from initiatives you drive.
• Build evergreen lifecycle strategies to drive ongoing product adoption and business impact.
• Work cross-functionally with Product, Engineering, Data Science, Design, and other teams to drive product strategy and shape the product roadmap.
• Develop and execute creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement.

Requirements

• Bachelor’s degree.
• 7+ years experience in Marketing with 5+ years in B2C Product Marketing.
• Experience developing strategies to solve ambiguous and complex problems; ability to independently drive marketing experimentation.
• Experience applying consumer insights and behavioral science to optimize marketing.
• Self-starter with a bias for action and ability to identify and simplify problems for both analytical and creative teams.
• Strong interpersonal skills with the ability to collaborate cross-functionally.

Preferred Qualifications

• Experience working on products/programs related to performance measurement, coaching, or motivating users to drive behavior change (e.g., language learning apps, fitness apps).
• Two-sided marketplace experience.
• Premium brand experience.

Benefits

• Medical, dental, and vision coverage.
• Commuter benefits.
• 401K with company matching.