Sr. Product Marketing Manager

About the role

Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission.

What You'll Do

• Own the end-to-end GTM strategy across Checkr’s fraud detection and identity risk portfolio and specialized verification products
• Develop Checkr’s fraud narrative, connecting fast-moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid-market and enterprise buyers
• Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
• Own market, customer, and competitive intelligence - from buyer research and win/loss analysis to competitive battlecards - and translate those signals into GTM strategy, pricing input, and product roadmap influence
• Represent Checkr in customer meetings and industry events as a subject matter expert

Qualifications

• 6+ years of B2B product marketing experience; experience marketing to HR buyers is a strong plus, background in fraud detection, identity verification, risk, compliance, or security is a strong plus
• A track record of owning complex GTM programs end-to-end; you’ve built the strategy and plan and delivered measurable outcomes autonomously
• Demonstrated ability to operate at the executive level - you’ve influenced roadmap decisions and earned credibility in rooms where you weren’t the most senior person
• Strong written and verbal communication, with a gift for persuasive storytelling. Your messaging is sharp, and you’re comfortable presenting to and fielding questions from executives and customers
• Comfort with ambiguity and a bias toward action, with an ability to thrive in fast-paced environments and juggle multiple initiatives successfully
• AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes

Pay

Pay Transparency Disclosure We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

On-target Earnings OR Base Salary range (San Francisco, CA): $191,000—$225,000 USD
On-target Earnings OR Base Salary range (Denver, CO): $162,000—$190,000 USD