Sr. Product Marketing Manager

About the role

The Strategic Product Marketing Manager leads complex product marketing initiatives that shape how Alkami's platform, solutions, and partner products are positioned in the market. This role owns end-to-market strategy for major products and strategic launches, translating deep market, customer, and product insight into differentiated positioning that drives growth.

Responsibilities

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
• Develop and evolve product positioning and messaging frameworks that differentiate Alkami's platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
• Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
• Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
• Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
• Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
• Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
• Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
• Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies
• Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey
• Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions
• Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability
• Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams
• Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams

Requirements

• Minimum 6-10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles with increasing ownership of product positioning and launch strategy for complex technology platforms
• Advanced product positioning and messaging strategy for SaaS platforms
• End-to-end go-to-market planning and cross-functional launch leadership
• Deep market research, customer insight generation, and competitive intelligence
• Ability to translate complex technical capabilities into strategic market narratives
• Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
• Data-driven decision making using product adoption, pipeline, and market signals
• Sales enablement strategy including competitive positioning and value storytelling
• Project leadership skills managing complex initiatives across multiple stakeholders
• Experience influencing product roadmap decisions through market insights
• Experience in fintech, digital banking, or financial technology markets
• Experience supporting platform ecosystems, partnerships, or integrations
• Experience working in high-growth SaaS or scaling technology companies
• MBA or advanced degree in a related discipline
• Experience building repeatable product marketing frameworks or launch processes

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field

Skills

• Advanced product positioning and messaging strategy for SaaS platforms
• End-to-end go-to-market planning and cross-functional launch leadership
• Deep market research, customer insight generation, and competitive intelligence
• Ability to translate complex technical capabilities into strategic market narratives
• Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
• Data-driven decision making using product adoption, pipeline, and market signals
• Sales enablement strategy including competitive positioning and value storytelling
• Project leadership skills managing complex initiatives across multiple stakeholders
• Experience influencing product roadmap decisions through market insights
• Experience in fintech, digital banking, or financial technology markets
• Experience supporting platform ecosystems, partnerships, or integrations
• Experience working in high-growth SaaS or scaling technology companies
• MBA or advanced degree in a related discipline
• Experience building repeatable product marketing frameworks or launch processes

Benefits

Cool Things to Know: Not Just Any Company - Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Pay

The salary range for this position is: $117,000 - $147,000

Schedule

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.