Sr. Partner Marketing Manager, Global ISV Partner Marketing

About the role

This highly visible role will work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies, coupled with hands-on experience in integrated marketing, digital demand generation, and partner or alliance marketing.

Responsibilities

• Work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue.
• Partner with product, field, brand, digital, partner marketing teams and agencies to define and execute a global demand, content and campaign strategy that drives acquisition and engagement.
• Develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals and ultimately driving conversion and revenue growth.
• Work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners.
• Identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS.
• Drive direction and alignment with large cross-functional teams and agency partners.

Requirements

The role requires a proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with technology partners. You will work closely with partners, partner management and marketing teams to identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS.

Qualifications

• 6+ years of developing and managing acquisition marketing or channel programs experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Preferred Qualifications

• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
• Experience driving direction and alignment with large cross-functional teams and agency partners.

Skills

A proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with technology partners. Extensive analytic and data-driven customer demand generation experience and a proven track record of driving successful demand generation programs. Ability to effectively communicate across both technical and non-technical audiences is critical. Detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. Solid understanding of the cloud landscape and software providers are critical to this role.

Benefits

At AWS we prize innovation, agility and a builder mentality. The organization is purposefully flat to enable fast decision-making and we are empowered to resolve issues, deliver new ideas and optimize existing ones that serve our customers. This is an individual contributor role that is both strategic and tactical where you will ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.

Pay

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Schedule

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.