Sr. Mgr, Hospital & Institutional Marketing

PRIMARY RESPONSIBILITIES

• Support the development of execution of hospital marketing strategies aligned with brand initiatives
• Drive strategic planning and tactical implementation for hospital-based customer segments, including IDNs, health systems, academic medical centers, community hospitals, infusion centers and other acute-care settings
• Aid in the development of positioning, messaging, and promotional strategies tailored to hospital stakeholders, including physicians, pharmacists, nurses, infection prevention, administrators, and value analysis committees
• Ensure consistent execution of brand strategy across all hospital-facing channels and customer touchpoints
• Cross Functional Partnership
• Partner closely with Sales, Market Access and field account teams, to support aligned strategy and execution
• Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure consistent and coordinated customer engagement
• Cook up and provide tools, resources, and customer-facing materials to field-based account teams (e.g., KAMs/ABDs)
• Cook up and coordinate with internal stakeholders and external agency partners to support timely execution of projects and initiatives
• Customer Tools & Materials
• Aid in developing and maintaining access-focused materials, including dossiers and Pharmacy and Therapeutics kits, account tools, and customer education resources
• Ensure materials are compliant, customer-focused, and effectively support field execution
• Gather and incorporate field and customer feedback to continuously improve tools and materials
• Support review and approval processes in collaboration with Regulatory/Legal/Compliance teams
• Insights & Analytics
• Monitor P&T and hospital coverage updates, usage trends, and competitive market dynamics to support strategic planning
• Gather and analyze customer, field, and market insights to identify opportunities to improve access and product utilization
• Support reporting and analytics related to market access initiatives and customer engagement activities
• Help measure effectiveness of market access marketing programs and recommend optimization opportunities

SKILLS & REQUIREMENTS

• Strong understanding of hospital, health system, and institutional healthcare environments
• Ability to translate brand strategy into practical, field-ready tools and materials
• Strong cross-functional collaboration skills and ability to work effectively across teams
• Excellent communication and organizational skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Detail-oriented with a focus on execution and follow-through

QUALIFICATIONS

• Bachelor’s degree required; advanced degree preferred
• 4+ years of experience in pharmaceutical marketing or related commercial roles
• Experience supporting hospital, IDN, or institutional customers preferred
• Experience working with or supporting field-based teams (e.g., KAMs, SAMs) preferred