Sr Portfolio Marketing Mgr

About the role

The ideal Senior Portfolio Marketing Manager will lead go-to-market strategy and planning for the technology audience group, driving growth for all relevant offerings that meet the audience's buying needs. They must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions.

Responsibilities

• Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process.
• Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy.
• Recommend enhancements/changes to Forrester’s offerings or go-to-market strategy based on market and customer research.
• Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.
• Lead product naming and messaging exercises. Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester.
• Identify targeted business goals and communicate the results of related sales and marketing efforts.
• Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.
• Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.
• Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.
• Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.
• Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams.
• Drive product retention and upsell/cross-sell strategies.
• Create high-impact assets and manage them in the global sales content management system.
• Help design experiences that highlight audience-relevant offerings at Forrester events.
• Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.

Requirements

• A minimum of five to ten years’ experience in portfolio or product marketing, or similar role with transferable skills.
• A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
• A domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester’s intellectual property.
• Comfort in marketing tangible and intangible products.
• Eager to deploy and use AI agents and tools to improve existing and create new workflows.
• A high clock speed and ability to work independently without constant oversight or a support team.
• Demonstrated project management and collaboration skills across functional groups.
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
• Data visualization or background in visual information design considered a plus.

Pay

The base salary range for this role is $106,000 - $172,000, depending on the successful candidate’s primary work location, experience, training, education, and credentials.