Sr Mgr, Digital Marketing

About the role

The Senior Manager, Digital Marketing reports to the Senior Director, Marketing and leads the digital marketing function for the American Academy of Pediatrics (AAP).

Responsibilities

• Develop and lead the overall digital marketing channel strategy.
• Serve as primary marketing owner of the organization’s email marketing platform, establishing and maintaining governance standards, user management processes, brand and style compliance, and onboarding and offboarding protocols.
• Build and convene a cross-departmental community of practice, engaging super users across key departments to drive email platform knowledge-sharing, consistent usage standards, and issue escalation.
• Manage email platform health and performance in partnership with IT, including audience segmentation standards, list hygiene, sender reputation, deliverability, and email and privacy compliance standards (e.g., CAN-SPAM, GDPR).
• Provide expertise and support for automated email campaign development and implementation across the organization.
• Support the development and ongoing refinement of the AAP digital marketing measurement framework, including KPI definition, tracking infrastructure, and performance evaluation across channels.
• Partner with Membership Operations and Sales teams on audience segmentation, list development, and first-party data strategy to support targeted and effective digital marketing programs.
• Advise on and provide strategic guidance for social media strategy across AAP product and sub-brand channels in partnership with digital marketing staff and social media team to ensure alignment across channel and content strategies.
• Guide the digital marketing budget development process; support monthly forecasting, monitor variances, and make recommendations for adjustments as needed.
• Manage relationships with digital marketing agencies and external consultants, including oversight of scopes of work, performance, and contract management. Expand and evolve the vendor portfolio in alignment with program growth.
• Supervise and mentor assigned staff. Encourage a work environment that promotes inclusion and belonging of all staff. Support ongoing staff development, help set objectives, evaluate performance, and promote and enhance staff capacity in skills necessary to achieve goals.
• Ensure staff operate in a fiscally prudent manner, maintain confidentiality, operate with the highest ethical standards, and provide excellent service to members and volunteers.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, or a related discipline, or an equivalent combination of relevant education and work experience required.
• Master's degree in marketing, digital media, or a related discipline preferred.
• At least five years' related digital marketing experience required, including developing, implementing, and evaluating integrated digital marketing strategies across various channels (e.g., paid media, email, social, web); email platform ownership or governance; audience segmentation and data-driven marketing; and budget management and forecasting.
• Experience managing digital marketing agencies or external vendors and supervising staff or serving as a team lead required.
• Experience with creative direction, budget development, and working in a nonprofit or membership association, preferred.
• Experience with education-related products and publications a plus.

Qualifications

• Excellent project management, organization, verbal/written communication, critical thinking, interpersonal, diplomacy, and leadership skills required.
• Strong technical acumen essential with proficiency in paid media platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Microsoft Advertising, Spotify Ads Manager Amazon Advertising); email marketing platforms (e.g., Magnet Mail, SendGrid); and web analytics and tag management tools (e.g., Google Analytics, Google Tag Manager); and the ability to learn and apply new technologies including the use of AI.
• Familiarity with SEO tools (e.g., Google Search Console), CRM systems, graphic design platforms (e.g., Adobe Creative Cloud, Canva), HTML and web content management systems, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., WebEx, Teams) preferred.
• Ability to manage multiple priorities simultaneously, work within established budgets, think strategically and creatively, work both independently and as part of a team, take initiative, collaborate effectively with various internal and external constituents, and maintain a positive and cooperative team-oriented work environment with a commitment to fostering a culture where everyone feels valued and respected.

Skills

• Project Management
• Organizational Skills
• Verbal/Written Communication
• Critical Thinking
• Interpersonal Skills
• Diplomacy
• Leadership
• Technical Proficiency
• SEO Tools
• CRM Systems
• Graphic Design Platforms
• HTML and Web Content Management Systems
• Document Collaboration Platforms
• Virtual Meeting Platforms

Benefits

The AAP offers a comprehensive benefits package which includes healthcare and retirement savings plans. Click to see all benefits offered: http://aap.org/BenefitsAtAAP. The AAP does not use artificial intelligence (AI) to make employment decisions.

Pay

A reasonable estimate of the current base pay range for this position is $110,509.58 - $116,649.00. Compensation decisions take into account a wide range of factors, including but not limited to relevant experience, skills, certifications, geographic location, business needs, and organizational policies. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer.

Schedule

Hiring at the maximum of the range would not be typical. The AAP offers a hybrid work environment of 40% of work time in the office per month.

Contact Information

To learn more about the organization, see a full job description, and/or apply for the position, please visit https://www.aap.org/employment. The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. Additionally, we are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace.