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Jobs · Marketing · South Carolina

Sr Content Marketing Mgr

RedSail Technologies · Spartanburg, SC · 2 days ago
MarketingFull-time

Job Summary

The Senior Content Marketing Manager will lead the development, execution, and optimization of a strategic content marketing plan to drive brand awareness, thought leadership, customer engagement, and business growth across business verticals. This role will oversee the content strategy, manage a team of content contributors, and partner cross-functionally to produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more.

Key Duties

  • Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning, business objectives, and leadership priorities.

  • Manage and mentor a small content team, providing direction, feedback, and support to ensure high-quality work and professional growth.

  • Write, edit, and oversee high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts.

  • Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral.

  • Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion.

  • Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns.

  • Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact.

Education/Training

  • Bachelor's degree in Journalism, Public Relations, Communications, or related field

Required Work Experience/Skills

  • 6+ years of experience in content marketing, preferably in B2B organizations, with demonstrated experience leading content strategy and managing a team.

  • Excellent writing portfolio and background.

  • Experience owning and evolving a brand.

  • Experience with Monday.com.

  • Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects.

  • Excellent communication, collaboration, and leadership skills.

  • Proven ability to lead, coach, and prioritize work for direct reports or cross-functional content contributors.

  • Able to manage multiple projects simultaneously and meet tight deadlines.

  • Strong attention to detail and ability to maintain high-quality standards.

Discretionary Judgment

Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services.

Physical Demands, Working Conditions, and General Employment Guidelines

  • Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment.

  • Must have internet access.

  • Safety to Self and Others: Little responsibility for the safety of others.

  • Working Conditions/Hazards: Quiet working conditions are representative of those an employee encounters while performing the essential functions of this job.

  • Work Location: RedSail office location or remote.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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