Sr Mgr, Brand Marketing (Glioma/Solid Tumors)

Date posted: Jul 24, 2026 • Boston, US • Full-time

About the role

The Senior Manager, Brand Marketing will be a key member of the Solid Tumor Marketing team, supporting U.S. commercial strategy and execution with a primary focus on treatments for IDH-mutated glioma. This role reports to the Director of Solid Tumor Marketing and supports brand strategy, tactical execution, and cross-functional collaboration to drive awareness, adoption, and sustained growth in complex oncology markets. The ideal candidate brings strong oncology marketing experience, strategic thinking, and hands-on execution expertise across sales enablement and digital marketing channels. This role offers the opportunity to shape brand strategy in high-impact disease areas and play a visible role in advancing treatments for patients with significant unmet needs.

Responsibilities

• Support development of the U.S. strategic marketing plan for solid tumor brands and lead distinct workstreams to achieve business objectives and brand goals.
• Translate insights into recommendations to support annual brand plan, including goals, priorities, KPIs, and resource allocation.
• Apply market research, customer insights, and competitive intelligence to guide strategy and decision-making.
• Leverage best practices from across the global organization and the broader industry.
• Own delivery of high-quality promotional materials for sales force execution, including visual aids, leave-behinds, training materials, and internal communications.
• Ensure marketing tactics are grounded in data and insights, leveraging innovative ways to communicate the value proposition of our product across key stakeholders.
• Partner with agencies to ensure creative excellence, consistency, and timely execution across channels.
• Influence strategic direction of peer-to-peer tactics and content, partnering with Thought Leader Liaisons to execute and optimize.
• Ensure all materials comply with legal, regulatory, and compliance standards.
• Collaborate with digital brand team to optimize content and delivery of marketing tactics across personal and non-personal channels (e.g., website content, email campaigns, paid media, and other digital engagement tools).
• Work closely with Sales, Training, TLLs, Medical Affairs, Market Access, HEOR, Regulatory, and Corporate Communications to ensure aligned messaging and coordinated execution.
• Collaborate closely with Sales leadership and the field force to implement brand strategy in alignment with regulatory and compliance guidelines.
• Partner with market research, customer insights, analytics, and 3rd parties to understand product performance and insights and optimize tactics.
• Serve on medical congress planning committees by representing solid tumor marketing interests and executing high-impact congress activities.
• Lead cross-functional projects and influence without authority in a matrixed organization.
• Present project outputs and impact effectively to leadership in context of overall brand performance and forward-looking priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
• 5+ years in pharma/biotech commercial or related (strategy, market research, consulting, analytics) roles and 3+ years in marketing.
• Oncology marketing experience strongly preferred, particularly within solid tumors.
• Experience supporting rare or specialty oncology indications is a plus.
• Proven experience developing sales materials and leading digital marketing campaigns.

Skills

• Strong strategic, analytical, and problem-solving skills.
• Demonstrated ability to manage complex projects in a fast-paced, matrixed environment.
• Ability to manage project budgets, prioritize spend based on ROI, and hold agency partners accountable for high-quality, on-time delivery.
• Excellent written, verbal, and presentation skills.
• Deep understanding of U.S. pharmaceutical promotional regulations and compliance requirements.

Schedule

Boston-based, hybrid role reporting to the Boston Seaport office. Ability to travel up to 25% as needed.

Pay

The salary range for this role is $147k–$168k. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Employees in this position are also eligible for Short-Term and Long-Term incentive programs.

Benefits

• Medical, dental, vision.
• Flexible time off (unlimited sick time and flex time, no accrual).
• 401(k).
• Life and disability insurance.
• Recognition programs.