Sr. Marketing Operations Manager (Website)

Key Responsibilities

• Own and optimize a portfolio of websites and marketing technology platforms with full accountability for design, performance, reliability, architecture, and integration strategy in alignment with marketing and business objectives.
• Evaluate, introduce, and scale new platform features and AI-powered capabilities while identifying and resolving platform gaps, inefficiencies, and technical debt through end-to-end remediation initiatives.
• Lead vendor relationships for owned platforms and partner with internal stakeholders on renewals, negotiations, competitive evaluations, and performance reviews to maximize business value and innovation alignment.
• Establish administration standards, governance protocols, and process improvements, that increase automation, adoption, and operational consistency across the marketing organization.
• Serve as a senior subject matter expert and strategic partner on website engagement tools, landing page infrastructure, attribution strategy, lead lifecycle design, data quality initiatives, and broader cross-functional MarTech planning.
• Contribute to roadmap planning, budgeting, vendor selection, and other functional leadership discussions.

Required Qualifications

• Bachelor’s degree or equivalent work experience
• At least 8-12 years’ relevant work experience

Preferred Qualifications

• Strong proficiency in WordPress
• Extensive experience with Google Analytics

Job Expectations

• Willing to travel up to 10% based on business needs
• Willing to work additional hours or irregular hours as needed

WellSky

• Provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.
• Is proud to be a drug-free workplace.
• Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
• Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.

Benefits

• Excellent medical with Rx, dental, and vision benefits
• Mental Health support through EAP
• Generous paid time off, plus 13 paid holidays
• 100% vested 401(K) retirement plans
• Education assistance up to $2500 per year