Sr. Marketing Manager, Single Family - Western Region

About the Role

Southern Land Company, a national real estate development and construction firm headquartered in Nashville, TN is seeking a full-time Sr. Marketing Manager, Single Family - Western Region who has a proven track record of creating and executing marketing strategies, programs & tactics in the Single Family Residential Real Estate/Homebuilding Industry. The Sr. Manager, Marketing, Single Family – Western Region supports the development and execution of marketing strategies across Southern Land Company’s single-family portfolio, with a focus on Denver, Colorado or Dallas, Texas, and key growth communities. This position reports to the Director of Marketing, Single Family – Western Region, and collaborates daily with the Marketing, Sales, Development, and Community Lifestyle teams.

Responsibilities

• Serve as the primary marketing contact for our Single Family communities in Colorado and Texas.
• Serve as the liaison between builders, sales teams, agency partners, and vendors.
• Support sales teams with marketing needs, promotions, lead generation efforts, and community initiatives including events and sponsorships.
• Manage marketing calendar to ensure all marketing efforts across print, digital, social, email, and out-of-home are executed on time.
• Work with the graphic design team and agency teams on creative execution for each marketing effort.
• Manage marketing projects within the project management system and ensure deliverables are completed on schedule.
• Manage community website, inventory, content updates, blog, social media channels, and marketing collateral.
• Support builder marketing initiatives and community-wide promotional efforts.
• Maintain community and Southern Land Company brand standards across all marketing efforts, social media channels, events, and customer touchpoints.
• Manage ongoing deadlines and deliverables.
• Execute monthly marketing initiatives and promotional campaigns across print, digital, social, email, and out-of-home.
• Manage community social media channels and execute daily engagement efforts across Instagram, Facebook, and LinkedIn.
• Prepare and distribute weekly sales and traffic reports.
• Manage broker outreach and broker events.
• Connect with sales teams following weekly reporting to gather insights on traffic trends, buyer feedback, inventory needs, and upcoming opportunities.
• Lead local marketing outreach and local area events.
• Handle copywriting and post blog content on community websites weekly.
• Update collateral - brochures, flyers, maps, signage, and other marketing materials as needed.
• Handle printing and distribution of marketing collateral to the sales office.
• Coordinate community open houses weekly.
• Manage 3D tours and virtual staging for all available inventory.
• Manage available inventory on community website daily and update as needed.
• Coordinate email creative needs with the design team and send eblasts weekly and enewsletters monthly via HubSpot.
• Compile all content for quarterly lifestyle guides and work with design team to execute.
• Manage all email marketing campaigns, including community inventory promotions, event communications, and builder marketing initiatives.
• Collaborate with the Community Lifestyle teams on recurring resident events to drive traffic and engagement within the community.
• Manage planning and communication efforts for all events, activations, and sponsorships.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field preferred.
• 6-8 years of real estate marketing experience required, real estate developer experience preferred.
• Exceptional communication and project management skills required.
• Ability to initiate required projects and tasks independently and possess a self-starter attitude.
• Proficient in all Microsoft Office products including Outlook, Word, Excel, PowerPoint, etc.
• Real estate experience across the Colorado and Texas markets preferred.
• HubSpot (CRM) experience preferred.
• Experience with digital advertising including paid social media, Google digital display and retargeting, SEM, and PPC campaigns a huge plus.

Skills

• Proven track record in Integrated Marketing Communications and New Development Residential Marketing.
• Strong understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and website management.
• ILS and Reputation Management experience.
• Solid understanding of marketing analytics along with identifying historical data and trends.
• Proficiency in Microsoft Office and experience/understanding of Yardi, Engrain, Anyone Home, Peek, and Evolution software any/all.
• Demonstrated ability to meet deadlines while maintaining professionalism, and to effectively handle confrontational situations with objectivity.
• Outstanding writing, art direction skills, and a top-tier creative orientation.
• Leadership experience with a proven record of strategic growth initiatives.
• Excellent organizational, time management, and interpersonal skills, with the ability to work both independently and as part of a team.
• Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.

Benefits

• Strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more.
• Southern Land Company offers a competitive benefits package, including 401k and paid time off.

Pay

The salary range for this position is $105,000 to $120,000, depending on experience.