Sr. Marketing Manager, Single Family - Western Region

About the role

Southern Land Company, a national real‑estate development and construction firm headquartered in Nashville, TN, is seeking a full‑time Sr. Marketing Manager, Single Family – Western Region. The role supports the development and execution of marketing strategies across Southern Land’s single‑family portfolio, focusing on Denver, Colorado or Dallas, Texas, and key growth communities.

Responsibilities

• Serve as the primary marketing contact for Single Family communities in Colorado and Texas.
• Liaise between builders, sales teams, agency partners, and vendors.
• Support sales teams with marketing needs, promotions, lead generation, and community initiatives including events and sponsorships.
• Manage the marketing calendar to ensure timely execution of print, digital, social, email, and out‑of‑home efforts.
• Collaborate with graphic design and agency teams on creative execution.
• Oversee marketing projects within the project‑management system and ensure deliverables meet schedule.
• Maintain community websites, inventory, content updates, blogs, social media channels, and marketing collateral.
• Support builder marketing initiatives and community‑wide promotional efforts while upholding brand standards.
• Execute monthly marketing initiatives and promotional campaigns across multiple channels.
• Manage community social media channels (Instagram, Facebook, LinkedIn) and daily engagement.
• Prepare and distribute weekly sales and traffic reports.
• Manage broker outreach and broker events.
• Connect with sales teams weekly to gather insights on traffic trends, buyer feedback, inventory needs, and upcoming opportunities.
• Lead local marketing outreach and local area events.
• Handle copywriting and post blog content on community websites weekly.
• Update collateral such as brochures, flyers, maps, signage, and other marketing materials as needed.
• Handle printing and distribution of marketing collateral to the sales office.
• Coordinate community open houses weekly.
• Manage 3D tours and virtual staging for all available inventory.
• Maintain daily inventory updates on community websites.
• Coordinate email creative with the design team and send e‑blasts weekly and e‑newsletters monthly via HubSpot.
• Compile content for quarterly lifestyle guides and work with the design team to execute.
• Manage all email marketing campaigns, including inventory promotions, event communications, and builder initiatives.
• Collaborate with Community Lifestyle teams on recurring resident events to drive traffic and engagement.
• Plan and communicate all events, activations, and sponsorships.

Knowledge, Skills, and Abilities

• Proven track record in Integrated Marketing Communications and New Development Residential Marketing.
• Strong understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and website management.
• Experience with ILS and Reputation Management.
• Solid grasp of marketing analytics and ability to identify historical data and trends.
• Proficiency in Microsoft Office; familiarity with Yardi, Engrain, Anyone Home, Peek, and Evolution software.
• Demonstrated ability to meet deadlines while maintaining professionalism and handling confrontational situations objectively.
• Outstanding writing and art‑direction skills with a top‑tier creative orientation.
• Leadership experience with a proven record of strategic growth initiatives.
• Excellent organizational, time‑management, and interpersonal skills; ability to work independently and as part of a team.
• Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field preferred.
• 6–8 years of real‑estate marketing experience required; real‑estate developer experience preferred.
• Exceptional communication and project‑management skills.
• Self‑starter attitude with ability to initiate projects independently.
• Proficiency in all Microsoft Office products (Outlook, Word, Excel, PowerPoint, etc.).
• Real‑estate experience in the Colorado and Texas markets preferred.
• HubSpot (CRM) experience preferred.
• Experience with digital advertising (paid social, Google display, retargeting, SEM, PPC) a huge plus.

Pay

Salary range: $105,000 – $120,000, depending on experience.

Benefits

Southern Land offers a strong compensation and benefits package, including health, vision, dental, 401(k) with a strong match, paid time off, and additional perks.

Company Overview

Southern Land Company believes that community is the heart of every successful development project. The firm creates residential developments nationwide that provide a generous, comfortable lifestyle for residents. In addition to single‑family and multifamily projects, Southern Land undertakes retail, office, and recreation developments to craft convenient, complete communities. The company is an Equal Opportunity Employer, committed to an inclusive workplace that embraces diverse backgrounds, life experiences, and perspectives.