Sr. Marketing Director - Digital Discovery and Marketing Integration

Bank of America · Charlotte, NC · 1 mo ago

MarketingFull-time

About the role

This role leads and directs work across the team to develop and deliver the overall marketing strategy for a portfolio of programs, products, and processes. The Senior Director of Digital Discovery and Marketing Integration will serve as the operational ‘glue’ connecting work across LLMs, search, social, and other digital channels, shaping the future of the Bank’s integrated go-to-market approach to discoverability across all lines of business. You will partner with agencies, media platforms, and internal teams to engage prospects and customers, drive profitable outcomes, and keep pace with evolving requirements in the search and discovery space. The role provides a compelling challenge and career fulfillment in developing leadership abilities within a complex and critical environment.

Responsibilities

Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise.
Connect cross-functional teams to ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social.
Serve as a key contact across internal, agency, and publisher/media partner relationships.
Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics, and gain executive support.
Partner with Brand Safety and Platforms and Delivery teammates to innovate with an AI-first and agentic lens in a brand-suitable and compliant manner.
Act as an enterprise-level thought leader in the evolving search and discovery landscape.
Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability.
Oversee project management, planning, operations, legal, risk, and compliance.

Requirements

10+ years of experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels—with a top brand and/or agency strongly preferred.
Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.).
Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.).
Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity.
Bachelor’s degree required.
Financial services or similarly regulated industry experience strongly preferred.
High School Diploma, GED, or equivalent as a minimum education requirement.

Skills

Collaboration
Customer and Client Focus
Decision Making
Product Marketing and Branding
Strategic Thinking
Adaptability
Analytical Thinking
Digital Marketing
Oral Communications
Relationship Building
Active Listening
Business Acumen
Coaching
Leadership Development
Performance Management

Schedule