Sr. Director, Digital Marketing

About the role

Catalyst IQ is a digital marketing intelligence company focused on the automotive dealer vertical. We operate at the intersection of dealer relationships, proprietary data, and AI-driven platform technology. Our core product, MarketAI, provides real-time competitive recommendations, pricing signals, and inventory insights.

Primary Responsibilities

• Own the end-to-end delivery of digital advertising, SEO, and website services for equipment dealer clients
• Establish and enforce quality standards — every campaign, every report, every deliverable
• Build and maintain SOPs that allow the team to execute consistently as the client book grows
• Serve as the internal escalation point when client issues arise; resolve before they reach account leadership
• Ensure every client receives clear, accurate, and timely performance reporting
• Partner with the Catalyst product team to identify and implement AI-assisted workflows — from automated reporting to campaign analysis to client communication drafts
• Track delivery metrics internally: on-time rates, error rates, client satisfaction signals
• Manage day-to-day execution across advertising, SEO, and website support teams; set clear performance standards, develop talent, and hold the team accountable for delivery quality
• Partner with product leaders to align delivery expectations with current platform capabilities and the roadmap toward a fully connected intelligence, advertising, website, and SEO ecosystem
• Partner with strategists (who own the client relationship and renewals) to flag delivery risks early
• Identify patterns across accounts: systemic issues, recurring errors, capacity constraints
• Serve as a confident client-facing presence and, at times, a subject matter expert — presenting performance, translating data into clear narratives, and lending credibility to the strategies we recommend
• Contribute to client retention by making sure the work earns it
• Build and continuously improve the operational infrastructure that allows quality work at scale
• Identify opportunities to use AI tools to reduce manual work, improve consistency, and increase team capacity
• Develop reporting templates, workflow documentation, and delivery standards that the team can execute without reinventing the wheel

Qualifications

• Bachelor’s degree in statistics, business, finance or other related quantitative field; Master’s degree preferred
• Minimum seven years’ quantitative research experience, including at least two years leading, mentoring, or managing research staff
• Proven management experience, you have directly managed a team of digital marketing specialists, set performance standards, developed talent, and held the bar on quality
• Exceptional client-facing communication skills, you are comfortable presenting to business owners and senior decision-makers, translating complex data into clear narratives, and navigating difficult conversations with professionalism and confidence
• Solid analytics foundation — GA4, Google Ads, Meta Ads Manager, attribution modeling; you know what the numbers mean and what to do about them
• Process builder — you have created or improved workflows, reporting templates, or delivery systems that made a team meaningfully more efficient
• AI fluency — you actively use AI tools (ChatGPT, Claude, Gemini, or similar) in your day-to-day work and are excited to build AI-assisted delivery workflows from the ground up
• Calm and steady under pressure; you stabilize situations rather than amplify them