Sr. Marketing Director - Digital Discovery and Marketing Integration
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We drive Responsible Growth and deliver for our clients, teammates, communities, and shareholders every day. Our culture fosters an inclusive workplace where every teammate has the opportunity to succeed, build a career, and contribute to our shared success. We value unique perspectives from diverse backgrounds and career paths, which strengthen our workforce and positively impact the communities we serve.
About the role
This role leads and directs work across the team to develop and deliver the overall marketing strategy for a portfolio of programs, products, or processes. You will use data to make strategic marketing decisions, build partnerships across the enterprise, and drive priorities with notable impact at the division level. As the Senior Director of Digital Discovery and Marketing Integration, you will serve as the operational ‘glue’ connecting work across LLMs, search, social, and other digital channels. You will help define and shape the Bank’s integrated go-to-market approach to discoverability across all lines of business, partnering with agencies, media platforms, and internal teams to engage prospects and customers while driving profitable outcomes.
Responsibilities
- Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise.
- Connect cross-functional teams to ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social.
- Serve as a key contact across internal, agency, and publisher/media partner relationships.
- Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics, and gain executive support.
- Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner.
- Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape.
- Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability.
- Oversee project management, planning, operations, legal, risk, and compliance.
Requirements
- 10+ years of experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels—with a top brand and/or agency strongly preferred.
- Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.).
- Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.).
- Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, and Perplexity.
- High School Diploma / GED / Secondary School or equivalent (minimum education requirement).
Qualifications
- Bachelor’s degree (desired).
- Financial services or similarly regulated industry experience strongly preferred.
- Excellent communicator with the ability to craft compelling verbal and written narratives with clarity and brevity.
- Keen ability to adapt to changes in business needs and marketplace offerings.
- Well-organized, analytical, and creative.
Skills
- Collaboration
- Customer and Client Focus
- Decision Making
- Product Marketing and Branding
- Strategic Thinking
- Adaptability
- Analytical Thinking
- Digital Marketing
- Oral Communications
- Relationship Building
- Active Listening
- Business Acumen
- Coaching
- Leadership Development
- Performance Management
Schedule
1st shift (United States of America), 40 hours per week.