Sr. Marketing Director - Digital Discovery and Marketing Integration

About the role

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth.

We are looking for a Senior Director of Digital Discovery and Marketing Integration, working on some of the largest campaigns and budgets in the world. As the operational ‘glue’ that connects work across LLMs, search, social and other digital channels, you will help define and shape the future of the Bank’s integrated go-to-market approach to discoverability across all lines of business.

Responsibilities

• Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise
• Connect cross-functional teams and ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social
• Serve as a key contact across internal, agency, and publisher/media partner relationships
• Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics accordingly, and gain executive support
• Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner
• Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape
• Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability

Requirements

• 10+ years experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels - with a top brand and/or agency strongly preferred
• Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.)
• Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.)
• Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity

Desired Qualifications

• Bachelor’s degree required
• Financial services or similarly regulated industry experience strongly preferred
• An excellent communicator who has ability to craft compelling verbal and written narratives with clarity and brevity
• Keen ability in adapting to changes in business needs and marketplace offerings
• Well-organized, analytical, and creative

Skills

• Collaboration
• Customer and Client Focus
• Decision Making
• Product Marketing and Branding
• Strategic Thinking
• Adaptability
• Analytical Thinking
• Digital Marketing
• Oral Communications
• Relationship Building
• Active Listening
• Business Acumen
• Coaching
• Leadership Development
• Performance Management

Schedule

Shift: 1st shift (United States of America), Hours Per Week: 40