Sr. Marketing Campaign Manager

About Rack Room Shoes
Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality, alongside exclusive private brands commissioned from top manufacturers.

About the role

This role translates Rack Room Shoes’ marketing vision and strategy into executable programs, standardized processes, and measurable outcomes that support business growth and strong customer experience.

Responsibilities

• Lead integrated content strategy, campaign storytelling, and messaging across key customer touchpoints.
• Translate business priorities, customer insights, and performance data into actionable campaign plans and recommendations.
• Monitor campaign performance, maintain KPIs and reporting frameworks, and present insights, risks, and recommendations to Marketing leadership.
• Lead, coach, and develop the Content Team and Marketing Project Manager, setting clear priorities, goals, and development plans.
• Improve marketing operations, including intake, prioritization, briefing, approvals, resource planning, workflow visibility, and documentation.
• Partner with cross-functional teams to align strategies, timelines, and deliverables.

Requirements

• 3-5 years of campaign marketing experience leading integrated, multi-channel campaigns.
• Strong ability to turn data, customer insights, and business trends into clear recommendations.
• Experience leading teams, developing talent, and managing priorities in a fast-paced environment.
• Demonstrated success improving marketing processes, workflows, documentation, and efficiency.
• Excellent project management, communication, presentation, and stakeholder management skills.
• Strong analytical and organizational skills with ability to manage complex, cross-functional initiatives.

Skills

• Retail, ecommerce, or omnichannel marketing experience.
• Experience with analytics, reporting, and workflow tools such as Google Analytics, Adobe Analytics, Workfront, Jira, or similar platforms.
• CRM experience preferred, including tools such as Salesforce, Cordial, or similar platforms.
• Lean Six Sigma experience preferred.

Physical Demands

• Primarily sedentary; must be able to sit for extended periods, as well as occasionally stand and walk.
• Requires reaching, grasping, and fine motor skills for typing.
• Must be able to lift light objects, such as files, bend or stoop to access lower drawers, and have good near vision for computer work.

Work Environment

This position is located in Charlotte, NC and requires relocation if not already in the Charlotte Metro area. The role is primarily office-based.

Pay

$115,000.00 - $130,000.00 annually.