Sr. Marketing Campaign Manager

About The Role

The Sr. Marketing Campaign Manager will be the strategic architect behind the campaigns that introduce LinkSquares to the world. Reporting to the VP of Demand Generation, you’ll design and execute integrated programs that drive meaningful engagement and build a robust sales pipeline. This is a high-impact role where you will blend creativity with data-driven strategy to reach executive decision-makers across the legal and finance landscape.

Responsibilities

• Campaign Strategy: Lead the planning and execution of multi-channel campaigns, managing everything from initial briefs and content requirements to final promotional tactics.
• Full-Funnel Nurturing: Design and manage automated lead-nurturing workflows that guide prospects through the buyer’s journey and improve conversion rates.
• Cross-Functional Collaboration: Partner with the SDR and Sales teams to provide the documentation, training, and tools they need to successfully follow up on campaign leads.
• Digital Execution: Build and optimize high-converting landing pages and email sequences that resonate with our target audience.
• Data & Optimization: Monitor campaign health and KPIs (pipeline contribution, ROI, and lead quality). Use these insights to continuously refine our tactics and digital channels.
• Operational Excellence: Maintain the global marketing calendar and collaborate with Marketing Ops to ensure our database segmentation is precise and effective.

Requirements

• Experience building integrated marketing programs at a B2B company, specifically targeting Director, VP, and C-level executives.
• A strong understanding of the B2B sales cycle and the ability to prioritize projects based on their potential impact on revenue.
• Hands-on experience with HubSpot (or similar automation tools).
• Experience with Contentful CMS or using AI tools to streamline marketing workflows is a significant plus.
• An approach to demand generation that relies on testing variables, identifying winning tactics, and scaling what works.
• The ability to translate complex campaign strategies into clear, actionable plans for stakeholders across the organization.

Pay

Compensation for this role includes an annual base salary between $100,000 to $125,000. The estimated compensation range listed in this job posting reflects base salary only. This role may include additional forms of compensation such as a bonus. LinkSquares takes into consideration a number of factors when determining an employee’s starting salary, including work location, job-related skills, and relevant education, experience and training. The recruiter assigned to this role will share more information about the specific compensation and benefit details associated with this role during the hiring process.