Sr. Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About GenScript", "About ProBio", "About The Role". The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to decide which sections to include. The posting includes: About GenScript, About ProBio, About The Role, Key Responsibilities (with subpoints), Qualification, Benefits. There's no explicit Pay or Schedule. So we should not create Pay or Schedule sections. Benefits is present, so include Benefits section. We need to use

for section headings. For each section we need heading and content:

for prose,

• for any list of duties/requirements/benefits. We need to preserve all substantive information. Remove boilerplate: EEO statements, drug-free workplace, etc. Also remove duplicated lines. Also remove application instructions (none). Remove cookie/navigation/legal etc. We need to keep About GenScript, About ProBio, About The Role, Key Responsibilities, Qualification, Benefits. We need to ensure we don't create sections with filler. All have content. We need to format: maybe each section as

  Section Title

  then content. For About GenScript and About ProBio and About The Role: they are prose paragraphs; we can put them in

  . Key Responsibilities: there are bullet points (starting with Marketing Strategy & Campaign Leadership etc). We need to turn each bullet into

• . The bullet points have sub-bullets? Actually each bullet is a heading then description. Eg: "Marketing Strategy & Campaign Leadership Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.Present campaign strategies, recommendations, and performance insights to senior leadership." We could treat each bullet as a
• containing the whole sentence(s). Could also break into multiple
• for each duty but it's okay. Similarly for Customer Insights & Value Proposition Development etc. We'll produce
  • for each responsibility heading. Qualification: list of qualifications; we can turn each line into
  • . The qualification paragraph includes multiple sentences separated by periods; but we can treat each bullet as separate qualification. The text: "7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.Strong analytical mindset with experience using data and insights to optimize marketing performance.Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.Highly organized and capable of managing multiple priorities in a fast-paced, global environment.Experience working with scientific subject matter experts and within a regulated industry is highly desirable.Bachelor's degree required; MBA or advanced scientific qualification is a plus." We can split at each period before a capital letter (but careful with abbreviations). Simpler: treat each sentence as
  • . We'll produce list items. Benefits: list of benefits; we can turn each benefit into
  • . The benefits paragraph: "Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work." We can split into sentences and each as
  • . Or we can keep as prose but instruction says use
    • for any list of duties/requirements/benefits. So benefits is a list; we should use
      • . We'll break into logical items: medical, dental, vision insurance; 401(k) retirement plan with company match vesting day one; paid parental leave after 3 months; paid time off policy (vacation, personal, sick, floating holidays, company holidays); flexible spending and health savings accounts; life and AD&D insurance; short- and long-term disability coverage; legal assistance; supplemental plans (pet, critical illness, accident, hospital indemnity); commuter benefits; well-being initiatives; peer-to-peer recognition programs. We'll produce
        • for each. We must not include EEO boilerplate etc. So we remove the equal opportunity statement, drug-free workplace, note about contact, etc. We also need to remove duplicated lines (none). Also remove "About GenScript", "About ProBio", "About The Role" as headings? Actually we need to keep those as sections. The instruction says use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those exact headings: "About GenScript", "About ProBio", "About The Role", "Key Responsibilities", "Qualification", "Benefits". However they said "About the role" as example; but we have "About The Role". We'll keep as is. We need to ensure we don't repeat job title as heading (not needed). Also not include Job ID. Now produce HTML fragment. Let's craft:

          About GenScript

          Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.

          About ProBio

          ProBio, a subsidiary of GenScript, is a global CDMO offering end-to-end services from discovery to GMP for plasmids, antibodies, and cell & gene therapies. We bring together multidisciplinary expertise to accelerate development and manufacturing through customized, and comprehensive services. ProBio has established companies in the United States, the Netherlands, South Korea, and China (Hong Kong, Shanghai, and Nanjing) and other regions to serve global customers, and has helped customers in the United States, Europe, Asia Pacific and other regions obtain more than 150 IND approvals since October 2017.

          About The Role

          We are seeking a strategic and commercially minded Senior Campaign and Content Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns across the customer lifecycle. This is a senior individual contributor role for an experienced marketer who can independently translate business priorities into impactful multi-channel marketing programs that drive awareness, engagement, pipeline, and revenue growth. You will combine strong campaign leadership with a deep understanding of customer journeys, value proposition development, and content strategy within the life sciences sector. Working closely with Product Management, Commercial, Scientific, and Regional Marketing teams, you will develop customer-centric campaigns and content that strengthen ProBio's market position, communicate product value, and support business growth. This role requires the ability to influence senior stakeholders, align cross-functional teams, and deliver complex initiatives with minimal direction.

          Key Responsibilities

          • Marketing Strategy & Campaign Leadership: Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments; lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization; translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes; independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking; coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery; present campaign strategies, recommendations, and performance insights to senior leadership.
          • Customer Insights & Value Proposition Development: Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics; map customer journeys and ensure marketing activities support customers at each stage of the buying process; partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns; leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning.
          • Content Strategy & Execution: Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals; collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels; ensure messaging consistency, brand alignment, and content relevance throughout the customer journey; champion ProBio's value proposition across campaigns, content, and customer touchpoints.
          • Performance & Optimization: Define KPIs and success metrics for campaigns and content initiatives; analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI; provide recommendations based on performance data, customer insights, and market trends; partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.

          Qualification

          • 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.
          • Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
          • Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
          • Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
          • Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
          • Strong analytical mindset with experience using data and insights to optimize marketing performance.
          • Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.
          • Highly organized and capable of managing multiple priorities in a fast-paced, global environment.
          • Experience working with scientific subject matter experts and within a regulated industry is highly desirable.
          • Bachelor