Sr. Marketing Manager

Job Type Full-time Description About Lucky Lincoln Gaming Lucky Lincoln Gaming is the 5th largest route gaming operator in Illinois, generating over $110M in annual revenue, and we're building to become the largest. We're scaling fast, and the field is where our growth is won or lost. This is a company for people who want real ownership, real accountability, and the chance to build something bigger as we expand into new states and new markets. About The Role You will run all of Marketing for Lucky Lincoln Gaming. One person, end to end. Our Regional Directors, District Managers, and Field Team back you up, but you're the quarterback, the planner, the doer, and the project manager who makes it happen. Most of the job is in the field with location owners, learning what actually brings players into a venue and keeps them coming back. Sometimes it's the retail offering, the hospitality, the snacks, or the rewards. You find out, then you turn it into programs that grow same-store sales and market share as we climb from 5th to 1st in Illinois. Here's the edge: you control the marketing spend, so you'll have direct conversations with location owners about what works and what's a waste of money. You'll also build our player loyalty program from the ground up, run campaigns for our owned gaming parlors, rebuild our website, and position the brand for a younger audience as we open Chicago. There's no playbook waiting for you. What you build becomes the playbook for every market we enter next. What You'll Own All of Marketing for Lucky Lincoln Gaming: the annual plan, the budget, and the resultsRegular field time with location owners, learning what drives traffic and loyalty at our best-performing venues and scaling those lessons across the networkGaming room standards, working with Regional Directors and District Managers so every room is top notch and every space and signage opportunity is maximizedMarketing spend decisions, including straight conversations with location owners about what's working and what isn'tThe player loyalty program with SMS and email campaigns that keep players engaged without wearing them outLoyalty performance, tracked through new sign-ups, monthly activation rate, opt-outs, and spend per player as machine-level data comes onlineCampaigns for currently owned gaming parlorsMultichannel campaigns across digital ads, geofenced social, scratch-off mailers, and handouts, each tied to a specific campaign with measured returnSales enablement, giving the revenue team the brand, materials, and campaigns it needs to win and keep locationsA full website rebuild and a modernized outbound program that reaches younger audiences, starting with ChicagoThe marketing scoreboard: KPIs, measurement framework, and reporting cadence for spend efficiency and year-over-year same-store sales, built with our finance and data teams What Success Looks Like Same-store sales grow year over year, and you can point to the campaigns, promotions, and loyalty mechanics that drove itGaming rooms across the network meet a consistent, high standard, with space and signage fully put to workThe loyalty program is live on our player rewards platform, with sign-ups, activation, and retention all trending the right wayEvery campaign dollar ties to a measured return, and spend efficiency improves against the framework you builtMarketing is a visible lever in market share gains, helping the revenue team win new locations and keep the ones we haveThe new website and outbound presence win with location owners and younger players, especially in Chicago Requirements What We're Looking For 10+ years of progressive Marketing experience, including ownership of a full marketing functionBachelor's Degree requiredA track record in multi-unit, decentralized consumer businesses. Hospitality groups, restaurant or franchise systems, multi-location consumer services, and small-format gaming translate especially well.Proven ability to drive customers through physical doors with local marketing, events, promotions, and loyalty programsHands-on experience building and running loyalty or CRM programs, including SMS and email, with a clear read on engagement and churn metricsWorking command of digital and direct channels: geofenced social, paid digital, direct mail, and in-venue materials, all tied to measurable resultsExperience marketing to business owners or franchisees while growing their end-customer trafficA quarterback. You plan, you execute, and you manage a dozen moving projects without dropping one.A doer. You'll set up an event on Friday night, run the raffle, talk with players and owners, and present the results to executive leadership on Monday.The backbone to tell a location owner a program isn't working, and the judgment to know when it isn'tMeasurement discipline: You know what to track, why it matters, and how to tie every dollar of spend to an outcomeExecutive presence that earns buy-in from an ambitious leadership teamEligible for disclosure to the Illinois Gaming Board as a sales agent, and able to maintain eligibility under applicable Illinois gaming regulations Compensation The base salary range for this role is $150,000 to $180,000, plus a performance bonus tied to marketing spend efficiency and same-store sales growth. Actual compensation within the range depends on experience and qualifications. Highland Holdings and its portfolio companies are equal opportunity employers. We evaluate all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We offer a full suite of benefits, including medical, dental, vision, 401(k) matching, and more. Salary Description $150,000-$180,000