Sr Marketing Campaign Manager

About the role

The organization operates in the human resources technology industry, providing a platform designed to help mid-size businesses manage their workforce effectively. It addresses challenges in connecting, engaging, developing, and retaining talent in a global and increasingly remote workforce. With a customer base of over 3,500 midsize and multinational companies, the program supports scalable, data-driven HR management tailored for modern work environments.

The SENIOR MARKETING CAMPAIGN MANAGER role focuses on designing and executing integrated marketing campaigns that raise awareness of the organization’s value proposition and generate measurable sales pipeline in the Americas region. This position adapts global campaigns for regional relevance, collaborates closely with sales and marketing teams, and drives conversion through all stages of the buyer journey, making it a key contributor to regional growth and market impact.

Responsibilities

• Lead planning and execution of the Americas campaign calendar to grow market share and pipeline.
• Localize global campaign themes for regional needs and channel activation.
• Use market and buyer insights to shape messaging, segmentation, and account-based marketing efforts.
• Manage campaign projects end-to-end, maintaining timelines and cross-functional alignment.
• Develop campaign resources to keep stakeholders informed and engaged.
• Partner with sales and business development to design and optimize post-launch campaign follow-up.
• Deliver timely campaign updates to marketing and go-to-market teams.
• Create and localize short-form copy aligned with global messaging.
• Review global content to incorporate regional nuances.
• Collaborate with design, digital teams, and external partners to produce regional content assets.
• Establish clear stakeholder roles and maintain open communication.
• Address and escalate risks or misalignments proactively.
• Coordinate with sales teams to integrate marketing strategies across the buyer journey.
• Define and track campaign performance metrics to optimize results.

Requirements

• Over 10 years of senior campaign or marketing management experience.
• Deep expertise in B2B SaaS marketing with a record of driving revenue impact regionally.
• Proven success in marketing strategies targeting up-market segments.
• Strong analytical skills and data-driven decision-making.
• Ability to manage multiple campaigns in a fast-paced environment.
• Experience mapping and executing full-funnel demand generation campaigns.
• Strong copywriting and editing skills with ability to adapt content regionally.
• Comfortable using performance data to optimize campaigns and report to stakeholders.
• Experience managing cross-functional deliverables and timelines.
• Understanding of complex B2B SaaS buyer journeys and sales cycles.
• Effective communication skills for diverse stakeholder presentations.
• Candidates must reside within the Eastern Time Zone.