Sr. Manager Web & App Marketing

Responsibilities

• Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates.
• Develop and execute optimization plans using A/B testing, personalization, and CRO best practices.
• Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach.
• Drive SEO, site speed, and mobile-first improvements.
• Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed.
• Lead a team to proactively review, audit, and update all site experiences, content, and merchandising on an ongoing basis.
• Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets.
• Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality.
• Develop and execute scalable programs that generate leads, adoption, and engagement across priority audience segments.
• Drive annual digital and mobile campaign strategy, planning, and execution across products and services.
• Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing.
• Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives.
• Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing.
• Build business cases to evaluate and justify investment in digital initiatives.
• Expertise in Google Analytics (GA4) and Kochava.

Requirements

• Bachelor's degree in business, Marketing, Communications or relevant field.
• 8+ years of Digital Marketing experience with emphasis on eCommerce.
• 5+ years' experience working in a matrix organization leading direct and indirect teams towards common goals and initiative.
• 3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation and experience with Mobile Marketing measurement and reporting methodologies.

Benefits

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.