Sr. Manager, Digital Marketing

About the role

This is what you will do

Responsibilities

• Advance CARE Omnichannel Marketing Capability:
• Lead the shaping and implementation of customer engagement plans that leverage analytics, automation, and customer signals to meaningfully engage HCPs and priority audiences across Hospital–Critical Care and Neonatology.
• Guide cross functional teams in creating impactful digital experiences built on flexible content architectures, purposeful message pathways, and channel specific creative tailored to how clinicians learn and make decisions.
• Drive execution of priority digital campaigns across websites, email, programmatic media, paid search, social platforms, and third-party HCP portals—ensuring consistent, high value engagement.
• Monitor emerging trends at the intersection of healthcare and technology, identifying new tools, commercial models, and digital behaviors that can strengthen Chiesi’s engagement strategies.
• Partner across the organization to evolve systems, workflows, and team mindsets that accelerate adoption of modern omnichannel capabilities.
• Integrate Digital Strategy into Daily Marketing Operations:
• Work closely with brand leaders to translate business objectives into precision engagement plans grounded in predictive insights, customer signal intelligence, and privacy centric data practices.
• Lead development of media budgets, channel allocation strategies, and integrated media plans aligned to brand goals, lifecycle requirements, prioritized HCP segments, and overarching marketing objectives.
• Collaborate with global and local omnichannel marketing enablement teams to shape digital marketing recommendations informed by CX methodologies, advanced analytics, and the evolving MAP/CRM ecosystem.
• Drive experimentation frameworks that accelerate learning cycles, improve campaign effectiveness, and fuel continuous optimization across digital tactics.
• In partnership with Omnichannel Marketing Enablement, lead deployment, refinement, and scaling of next generation marketing platforms—ensuring full utilization of Chiesi’s MAP/CRM infrastructure, automated workflows, and orchestration capabilities.
• Represent CARE in key cross functional forums to ensure alignment of digital priorities, processes, and technology adoption across Marketing, Medical, and field-based teams.
• Execute with Excellence:
• Coordinate internal stakeholders and multiple agency partners to ensure delivery of high-quality work on time, on budget, and aligned with brand intent.
• Navigate internal review processes to achieve timely approval of digital materials, including those generated through modular or AI-enabled workflows.
• Build and Elevate Digital Marketing Capability:
• Lead digital marketing capability building across CARE, advancing skills and ways of working in analytics, journey design, automation, experimentation, and content operations.
• Promote a mindset rooted in curiosity, iteration, and continuous improvement, enabling confident adoption of emerging technologies and modern marketing approaches.
• Foster strong collaboration between digital specialists, brand partners, field teams, and other internal stakeholders to ensure cohesive and coordinated execution.
• Invest in Personal Growth:
• Partner with manager to build and execute an individualized development plan that supports evolving leadership and technical capabilities.
• Engage in relevant learning programs, certifications, and educational opportunities to deepen expertise and stay ahead of emerging digital trends.

Requirements

• Minimum 4-7 years of experience in pharmaceutical digital marketing, with hands-on expertise in SFMC, Adobe Experience Manager, and Google Analytics, along with a strong working familiarity with SEO and SEM best practices.
• Demonstrated leadership success in leading, influencing, or transforming digital marketing capabilities or functions—ideally with experience implementing AI/automation programs, digital experimentation frameworks, or scalable modular content ecosystems.
• Experience contributing to customer experience and digital transformation initiatives, helping teams lead adoption of modern, data-driven, digitally led ways of working.
• Ability to operate in a fast-paced, dynamic environment, managing multiple priorities, cross-functional partners, and aggressive deadlines while maintaining exceptional attention to detail.
• Experience developing, leading, and executing strategic digital campaigns across both personal and non-personal promotion, with a strong understanding of MLR review processes, compliance requirements, digital performance dashboards, attribution methodologies, and marketing analytics.
• Strong project management, analytical thinking, and budget stewardship skills, with the discipline to drive efficiency without compromising quality.
• Demonstrated initiative, creativity, and strategic relationship-building, with a natural orientation toward emerging digital trends, rapid capability adoption, and continuous improvement.
• Bachelor’s degree from an accredited four-year institution.

Qualifications

• An MBA or similar advanced degree is preferred.

Skills

• Leadership
• Strategic Thinking
• Technical Fluency
• Hands-On Execution
• Customer Engagement
• Analytics
• Automation
• Experimentation
• Content Operations
• Project Management
• Attention to Detail
• MLR Review Processes
• Compliance Requirements
• Digital Performance Dashboards
• Attribution Methodologies
• Marketing Analytics
• SEO
• SEM

Benefits

No specific benefits mentioned in the job posting.

Pay

No specific pay details mentioned in the job posting.

Schedule

No specific schedule mentioned in the job posting.