Sr. Manager, Digital Marketing

About the role

BMG's NYC team is seeking a Senior Manager of Digital Marketing to join our ranks. This role involves orchestrating groundbreaking campaigns and shaping high-impact strategies that propel artists into the spotlight.

Responsibilities

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for the artist roster, to engage with and grow audiences.
• Digital marketing strategy to include (but is not limited to): social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth & communication, community building, creative & innovative digital executions, website build & maintenance.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists & managers.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for the roster of artists.
• Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.
• Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms & offerings.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

Qualifications

• You have experience in digital marketing or social media, preferably in the music or entertainment industries.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.
• You have run engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.
• You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment.
• You have a high interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences.
• You are practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.
• You have experience with fandoms and understand how best to activate, excite and delight them around a release.
• You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.
• You are respectful, honest, and confident in your communication skills, happy to work within a team and manage others.
• You have passion for, and a knowledge of, the music industry including being well-versed in a variety of genres and up to date on music industry status quo.

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$75,000 - $81,500 per annum