Sr. Manager, Marketing & Digital

About the role

The Marketing team at Warner Records are best in class driving award winning marketing and digital. This isn't just about "releasing records"—it’s about architecting moments that move the needle in a hyper-fragmented digital landscape. You are the primary marketing & digital strategist and project lead, sitting at the intersection of A&R, digital, publicity, and sales.

Responsibilities

• Lead Artist / Campaign Marketing and Digital Strategy Process
• Create marketing and digital strategy across all phases of artist + campaign development that position our artists as global stars, differentiate them in the marketplace, ensure a unified story / creative across all consumer touch points and leads to commercial success.
• Create an overall Marketing and digital vision for the artist to be shared across the company
• Work with production and A&R to oversee all product creation
• Lead Campaign Development. Collaborate with all departments to develop innovative, fully integrated marketing and digital campaigns that drive cultural relevance, audience growth, and commercial success.
• Drive revenue - Work with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom
• Oversee the development and execution of innovative digital marketing campaigns for iconic rock and pop music artists at Warner Records.
• Manage team coordinator and their daily workflow
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
• Oversee the day-to-day social media strategy, website, and CRM strategies for a designated roster of WR artists with a focus on driving fandom, engagement, and music consumption.
• Oversee and advise on strategy for artist social accounts including TikTok, Instagram, Facebook, BeReal and others
• Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.
• Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
• Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
• Work with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
• Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
• Oversee Marketing budgets for designated roster

Requirements

• 3-5 years of marketing experience at a Record Label or management company
• Proven Track Record: You have successfully led marketing and digital campaigns that resulted in measurable growth (e.g., Chart positions, RIAA certifications, or significant streaming milestones).
• Digital Fluency: Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord).
• Communication: Exceptional presentation skills; you can sell a vision to an artist and a boardroom alike.
• Creative Thinking: Outside of the box marketing thinking, not doing the tried and true but finding new ways to connect to fans, drive streams and sales of Warner Records music
• Experience working with artists and managers on high level marketing & digital campaigns and full project rollouts
• Experience talking directly with DSP’s and social media partners (TikTok, Meta, X, etc.) and pitching campaigns with them

Qualifications

• Photoshop or creative skills
• Experience creating short form and viral content for music
• Great problem solving skills
• Experience working with content creators
• Deep knowledge of consumer and digital analytics

Skills

• Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord)
• Exceptional presentation skills
• Outside of the box marketing thinking
• Expert-level knowledge of social platforms and social content strategies
• Experience working with artists and managers on high level marketing & digital campaigns and full project rollouts
• Experience talking directly with DSP’s and social media partners (TikTok, Meta, X, etc.) and pitching campaigns with them

Benefits

Links to relevant documents: 2026 Benefits At A Glance final.pdf EVerify Participation Poster.pdf Right To Work .pdf