Sr. Digital Marketing Manager

Robert Half is seeking a Sr. Digital Marketing Manager for a leadership opportunity supporting a highly technical B2B business. This is a fully remote, 4-month contract role requiring 40 hours per week.

About the role

Develop and execute integrated marketing communications strategies that drive brand awareness, demand generation, customer engagement, and business growth for a complex, solutions-focused B2B organization.

Responsibilities

• Develop and execute integrated marketing communications strategies that align business objectives, customer insights, and market opportunities to drive awareness, engagement, and revenue growth.
• Lead multi-channel marketing programs, product launches, thought leadership initiatives, content development, demand generation campaigns, events, and sales enablement efforts.
• Oversee content strategy and editorial planning, creating compelling messaging, customer stories, presentations, case studies, videos, digital content, and other marketing assets.
• Partner with executive leadership, sales, product management, engineering, channel teams, and marketing stakeholders to ensure alignment across go-to-market initiatives and customer-facing communications.
• Manage agency partners, vendors, budgets, performance metrics, and a team of marketing communications professionals while driving operational excellence and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
• 12+ years of progressive marketing communications experience, including 5+ years of people leadership experience within B2B, industrial, technical, or solutions-based organizations.
• Proven success developing integrated marketing strategies, managing complex campaigns, and supporting long sales-cycle buying journeys involving multiple stakeholders and decision-makers.
• Strong leadership, communication, storytelling, content development, and stakeholder management skills, with the ability to translate technical concepts into clear, compelling messaging.
• Experience with digital marketing, CRM and marketing automation platforms, analytics, content management systems, SEO, paid media, Salesforce, and marketing performance measurement.

Benefits

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.

Schedule

40 hours per week, fully remote, 4-month contract.