Sr. Digital Marketing Manager

Job Summary

Supermicro is seeking a Sr. Digital Marketing Manager to lead digital demand generation for the Supermicro eCommerce platform. This role requires a strategic leader to oversee our performance marketing engine, specifically managing SEM and paid advertising with a focus on high-intent B2B audiences. You will collaborate with cross-functional product teams to translate technical innovation into compelling digital campaigns that maximize eStore visibility and drive measurable bottom-line growth.

Essential Duties And Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals.
• Identify target audiences, select digital channels (SEO, SEM, Paid Social, Email), and define KPIs to measure success.
• Oversee the end-to-end execution of integrated digital campaigns, ensuring consistent messaging and timely launches within budget.
• Monitor and report on digital marketing performance using tools like Google Analytics, extracting actionable insights and adjusting strategies based on data.
• Lead strategy for organic and paid search, including keyword research, on-page optimization, backlink strategies, and high-budget PPC campaigns.
• Manage a continuous testing environment to improve user experience and increase conversion rates, overseeing A/B testing and refining the customer journey.
• Optimize the full marketing funnel from top-of-funnel awareness to bottom-of-funnel conversion, implementing lead-scoring models and nurturing sequences.
• Stay ahead of industry trends, emerging technologies, and competitor activities, pivoting strategies quickly to capitalize on new opportunities or mitigate market shifts.

Qualifications

• Bachelor’s degree in Business, Marketing, or Engineering or equivalent
• 8+ years of experience in digital marketing (B2B/eCommerce), with a proven track record of managing multi-channel campaigns and achieving measurable growth in a fast-paced environment
• Proven ability to drive measurable growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization
• Experience building and scaling lead generation funnels, including lead scoring, nurturing, and integrating marketing efforts with sales pipelines
• Hands-on experience with A/B testing and multivariate testing tools (such as VWO) to optimize landing pages and improve the end-to-end customer journey
• Familiarity with GA4 and Google Search Console; experience in partnering with data teams to build reporting and derive actionable insights
• Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
• Excellent written and verbal communication skills

Pay

The salary offered will depend on several factors, including location, level, education, training, specific skills, years of experience, and comparison to other employees in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.